Heathrow
Airport
Advertising

Where Brands can truly take off

Heathrow Airport Advertising

Advertising at Heathrow Airport presents an unparalleled opportunity to engage with a vast and diverse audience, with over 80 million passengers passing through its terminals annually. As one of the world’s busiest international airports, Heathrow offers advertisers access to a highly coveted demographic profile, including affluent business travellers, leisure tourists, and international commuters.

Here at Priority Outdoor, we specialise in crafting bespoke advertising campaigns tailored to the unique needs of our clients. As an independent agency with a proven track record of success, we collaborate closely with brands to deliver impactful advertising solutions that resonate with Heathrow’s discerning audience, ensuring maximum ROI and long-term brand growth.

why Heathrow airport

Reach

By leveraging the airport’s dynamic environment and extensive reach, brands can position themselves at the forefront of consumer consciousness, driving brand awareness and fostering meaningful engagement with their target audience. Whether seeking to launch a new product, drive sales, or reinforce brand loyalty, Heathrow Airport provides a multitude of advertising opportunities to suit varying objectives and budgets.

Creative Scope

Heathrow Airport has invested in digital signage and interactive technology to enhance the advertising experience for its travellers. by combining digital screens/billboards, interactive kiosks, and mobile apps as well as more innovative options like experiential marketing advertisers can engage with passengers in an unforgettable way.

Targeted

With its strategic location and global connectivity, Heathrow Airport serves as a gateway to a wide range of consumer markets, making it an ideal platform for brands looking to enhance visibility and influence purchase decisions. From luxury brands targeting high-net-worth individuals to consumer goods companies seeking to expand their reach, Heathrow offers advertising options tailored to meet the diverse targeting needs of advertisers across industries.

Exposure

Heathrow Airport is the fourth-busiest airport in the world.

Audience

60% of executives believe the airport is the best place to advertise B2B brands.

Engaging

Heathrow is the busiest airport in Europe.

Reach

In 2021 Heathrow served 19.4 millions passengers, that’s an average of 128,178 every day.

Efficient

74% of frequent flyers arrive at the airport over an hour before boarding time. 

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    prioritise media

    Digital Spectaculars

    Large, elevated and impossible to miss Digital spectaculars offer advertisers great visibility in key footfall areas within Heathrow airport. These large LCD screens can be used to deliver impactful messages in areas of the airport which are densely populated throughout the day.

    Dioramas

    Large, eye-catching and situated in key areas such intersections, general access areas and escalators, Dioramas connect your airport advertising message with those who are moving through the airport.

    Baggage Claim

    Heathrow Airport baggage claim areas are one of the airports busiest areas and an area that experiences extended dwell times giving advertisers the opportunity to communicate with a target audience as they arrive at their destination.

    Spectaculars

    The classic airport advertising formats both mini and traditional spectaculars are typically used in areas such as concourses, arrival areas, and anywhere else passengers will be spending time.

    Airport Transport

    Like its public counterpart, airport transport systems offer advertisers a variety of creative formats aimed at capitalising on the extended dwell time experienced by passengers.

    Business Lounges

    The classic airport advertising formats both mini and traditional spectaculars are typically used in areas such as concourses, arrival areas, and anywhere else passengers will be spending large amounts of time.

    Security Check Bins

    Security trays are the one item every airplane passenger has to pass through and gives advertisers a great opportunity to catch their eye? By placing your brand product or message in the bottom of the security tray bins, you can achieve 100% visibility among departing passengers.

    Digital Spectaculars

    Large, elevated and impossible to miss Digital spectaculars offer advertisers great visibility in key footfall areas within Manchester airport. These large LCD screens can be used to deliver impactful messages in areas of the airport which are densely populated throughout the day.

    Dioramas

    Large, eye-catching and situated in key areas such intersections, general access areas and escalators, Dioramas connect your airport advertising message with those who are moving through the airport.

    Baggage Claim

    Manchesters Airport baggage claim areas are one of the airports busiest areas and an area that experiences extended dwell times giving advertisers the opportunity to communicate with a target audience as they arrive at their destination.

    Spectaculars

    The classic airport advertising formats both mini and traditional spectaculars are typically used in areas such as concourses, arrival areas, and anywhere else passengers will be spending time.

    Airport Transport

    Like its public counterpart, airport transport systems offer advertisers a variety of creative formats aimed at capitalising on the extended dwell time experienced by passengers.

    Business Lounges

    The classic airport advertising formats both mini and traditional spectaculars are typically used in areas such as concourses, arrival areas, and anywhere else passengers will be spending large amounts of time.

    Security Check Bins

    Security trays are the one item every airplane passenger has to pass through and gives advertisers a great opportunity to catch their eye? By placing your brand product or message in the bottom of the security tray bins, you can achieve 100% visibility among departing passengers.

    Frequently Asked Questions

    How Much is it to Advertise in Heathrow Airport?

    This is always the most asked question and often the hardest to answer as it depends on so many variables such as time of year, terminals(s), duration and the formats used. As a guide, we are unable to help with any campaign with a spend of less than £2,000.

    What are the most Popular formats in Heathrow Airport?

    Again this depends on so many factors especially when considering audience and budget but the most utilised format is the Digital Spectaculars and Digital 6s as they are, situated throughout Heathrow airport business & VIP lounges as well as key areas that offer amazing coverage and are suitable for both small and large campaigns.

    What is the audience for Heathrow Airport?

    Heathrow Airport caters to a diverse range of demographics, including business travellers comprising executives, professionals, and entrepreneurs with high-income profiles, often flying with airlines such as British Airways, Virgin Atlantic, and American Airlines. Tourists from various nationalities, spanning different age groups and income levels, choose Heathrow as their gateway to explore the UK’s landmarks and cities. International students, predominantly younger, hail from around the world, using airlines like Qatar Airways and Emirates to reach renowned universities in the UK. Diaspora communities, consisting of immigrants and expatriates with ties to the UK, represent a mix of ages, income brackets, and nationalities, often flying with airlines that offer routes to their home countries, such as Air India or Turkish Airlines. Transit passengers, encompassing families, solo travellers, and business professionals, use Heathrow as a connecting hub between continents, flying with carriers like Lufthansa, Emirates, and Singapore Airlines to reach their final destinations.

    Do you cover all Terminals, vip and business lounges?

    Yes, we do. We can help you plan campaigns for all 4 Heathrow terminals (2,3,4 & 5), business lounges and VIP terminals, the surrounding areas, and major transport routes. As an independent agency, we can even mix in other formats around these to boost any campaign.

    To find out more please feel free to get in touch.

    prioritised by

    Fashion

    Airports work tremendously well for the fashion and cosmetics sector given their commanding locations in areas of the airport. With the ability to target important routes and waiting areas airports offer fantastic exposure at a time the consumer is most receptive. 

    Electronics

    Airports are the place for impulse buys for often overlooked expensive electronic equipment. From personal speakers to phone charging units consumers often find themselves making last-minute purchases of electronic equipment.

    Travel

    Airports are very often used as part of a tourism campaign. Town visiting authorities, tourism boards and attraction sites all utilise the power of airport advertising. Targeted to heavily populated/visited areas to give you the maximum exposure for your marketing budget.