Advertising at Heathrow Airport presents an unparalleled opportunity to engage with a vast and diverse audience, with over 80 million passengers passing through its terminals annually. As one of the world’s busiest international airports, Heathrow offers advertisers access to a highly coveted demographic profile, including affluent business travellers, leisure tourists, and international commuters.
Here at Priority Outdoor, we specialise in crafting bespoke advertising campaigns tailored to the unique needs of our clients. As an independent agency with a proven track record of success, we collaborate closely with brands to deliver impactful advertising solutions that resonate with Heathrow’s discerning audience, ensuring maximum ROI and long-term brand growth.
This is always the most asked question and often the hardest to answer as it depends on so many variables such as time of year, terminals(s), duration and the formats used. As a guide, we are unable to help with any campaign with a spend of less than £2,000.
Again this depends on so many factors especially when considering audience and budget but the most utilised format is the Digital Spectaculars and Digital 6s as they are, situated throughout Heathrow airport business & VIP lounges as well as key areas that offer amazing coverage and are suitable for both small and large campaigns.
Yes, we do. We can help you plan campaigns for all 4 Heathrow terminals (2,3,4 & 5), business lounges and VIP terminals, the surrounding areas, and major transport routes. As an independent agency, we can even mix in other formats around these to boost any campaign.
Airports work tremendously well for the fashion and cosmetics sector given their commanding locations in areas of the airport. With the ability to target important routes and waiting areas airports offer fantastic exposure at a time the consumer is most receptive.
Airports are the place for impulse buys for often overlooked expensive electronic equipment. From personal speakers to phone charging units consumers often find themselves making last-minute purchases of electronic equipment.
Airports are very often used as part of a tourism campaign. Town visiting authorities, tourism boards and attraction sites all utilise the power of airport advertising. Targeted to heavily populated/visited areas to give you the maximum exposure for your marketing budget.
