Manchester

Airport

Advertising

Where Brands can truly take off

Manchester Airport Advertising

Advertising at Manchester Airport offers a great opportunity to reach a diverse and affluent audience of over 23 million passengers. Due to high foot traffic and a prestigious environment in the busiest UK airport outside of London, advertisers can be sure to reach their perfect audience, regardless of their target demographic or industry.

With strategically placed ads, brands can enhance visibility, influence purchase decisions, and elevate their image while benefiting from targeted marketing options tailored to specific audience segments. By associating with the exciting atmosphere of Manchester Airport, advertisers can effectively showcase their products or services to a broad spectrum of consumers, driving brand awareness and engagement for maximum return on investment Whether you’re looking to increase brand awareness, drive sales, or promote new products, the airport offers a range of advertising options to suit your needs..

Manchester Airport provides businesses with a unique opportunity to reach a large and diverse audience of travellers in a highly engaging environment.

At Priority Outdoor as an independent agency, we work with a range of advertising formats and media solutions to plan and deliver effective campaigns. By advertising in Manchester Airport, your brand can gain coverage in front of millions of business flyers and tourists from the UK and the rest of the world.

why Manchester airport

High Impact

With millions of passengers passing through its terminals each year, Manchester Airport provides advertisers with access to a large and diverse audience. Whether travellers are arriving, departing, or waiting for their flights, there are numerous opportunities to capture their attention with targeted advertising campaigns.

Creative Scope

Manchester Airport has invested in digital signage and interactive technology to enhance the advertising experience for its travellers. by combineing digital screens/billboards, interactive kiosks, and mobile apps as well as more innovative options like experiential marketing advertisers can engage with passengers in an unforgettable way.

Targeted

Manchester Airport caters to both leisure and business travellers, offering advertisers the chance to reach a variety of demographics. Whether you’re targeting families going on vacation, business professionals attending meetings, or international tourists exploring the UK, we can tailor your advertising message to suit your target audience and format(s).

Exposure

Manchester Airport is the UK’s third busiest airport, with over two million passengers each month.

Audience

60% of executives believe the airport is the best place to advertise B2B brands.

Exposure

71% of luxury jet setters expect to see brands advertised at the airport.

Engaging

Manchester airport has a catchment area of over 22 million people

Efficient

74% of frequent flyers arrive at the airport over an hour before boarding time. 

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    We are pleased to have many trusted partners.

    prioritise media

    Digital Spectaculars

    Large, elevated and impossible to miss Digital spectaculars offer advertisers great visibility in key footfall areas within Manchester airport. These large LCD screens can be used to deliver impactful messages in areas of the airport which are densely populated throughout the day.

    Baggage Claim

    Manchester Airport baggage claim areas are one of the airports busiest areas and an area that experiences extended dwell times giving advertisers the opportunity to communicate with a target audience as they arrive at their destination.

    Dioramas

    Large, eye-catching and situated in key areas such intersections, general access areas and escalators, Dioramas connect your airport advertising message with those who are moving through any one of Manchester's airport. terminals

    Spectaculars

    The classic airport advertising formats both mini and traditional spectaculars are typically used in areas such as concourses, arrival areas, and anywhere else passengers will be spending time.

    Business Lounges

    Airport lounges are reserved for frequent flyers such as business executives and luxury travellers giving advertisers access to a lucrative audience in a calm and prestigious environment.

    Airport Transport

    Like its public counter part airport transport systems offers advertisers a variety of creative formats aimed at capitalising on the extended dwell time experienced by passengers.

    Security Check Bins

    Security trays are the one item every airplane passenger has to pass through and gives advertisers a great opportunity to catch their eye? By placing your brand product or message in the bottom of the security tray bins, you can achieve 100% visibility among departing passengers.

    Digital Spectaculars

    Large, elevated and impossible to miss Digital spectaculars offer advertisers great visibility in key footfall areas within Manchester airport. These large LCD screens can be used to deliver impactful messages in areas of the airport which are densely populated throughout the day.

    Dioramas

    Large, eye-catching and situated in key areas such intersections, general access areas and escalators, Dioramas connect your airport advertising message with those who are moving through the airport.

    Baggage Claim

    Manchesters Airport baggage claim areas are one of the airports busiest areas and an area that experiences extended dwell times giving advertisers the opportunity to communicate with a target audience as they arrive at their destination.

    Spectaculars

    The classic airport advertising formats both mini and traditional spectaculars are typically used in areas such as concourses, arrival areas, and anywhere else passengers will be spending time.

    Airport Transport

    Like its public counterpart, airport transport systems offer advertisers a variety of creative formats aimed at capitalising on the extended dwell time experienced by passengers.

    Business Lounges

    The classic airport advertising formats both mini and traditional spectaculars are typically used in areas such as concourses, arrival areas, and anywhere else passengers will be spending large amounts of time.

    Security Check Bins

    Security trays are the one item every airplane passenger has to pass through and gives advertisers a great opportunity to catch their eye? By placing your brand product or message in the bottom of the security tray bins, you can achieve 100% visibility among departing passengers.

    Frequently Asked Questions

    How Much is it to Advertise in Manchester Airport?

    This is always the most asked question and often the hardest to answer as it depends on so many variables such as time of year, location(s), duration and the formats used. As a guide, we are unable to help with any campaign with a spend of less than £2,000.

    What are the most Popular formats in Manchester Airport?

    Again this depends on so many factors especially when considering audience and budget but the most utilised format is often the Digital spectaculars and Digital 6s as they are, situated through Manchester airport lounges and key areas offer amazing coverage and are suitable for both small and large campaigns.

    What is the audience for Manchester Airport?

    Manchester Airport, strategically positioned at the epicentre of the dynamic ‘Northern Powerhouse’, annually caters to a staggering 28 million passengers. With an impressive 37% surge in passenger numbers within the past five years, the airport is currently amidst an ambitious £1 billion redevelopment scheme poised to elevate its capacity to a remarkable 55 million passengers per annum.

    Serving as a pivotal gateway to a catchment area exceeding 22 million individuals, Manchester proudly holds the prestigious title of The Economist’s Best UK City 2018, embodying excellence within the Northern Powerhouse, which boasts a formidable £165 billion GVA. Boasting an array of coveted long-haul routes to iconic destinations such as New York, Seattle, Addis Ababa, and Mumbai, complemented by robust growth on key routes like Beijing, Manchester Airport has witnessed an extraordinary 10% surge in point-to-point long-haul traffic over the past three years, cementing its status as a premier global aviation hub.

    Manchester Airport’s status as a key aviation hub ensures connectivity to numerous destinations worldwide, facilitated by a mix of full-service and low-cost carriers catering to various passenger demographics.

    Do you cover all Manchester Terminals?

    Yes, we do. We can help you plan campaigns for all 3 terminals in Manchester Airport, the surrounding areas, and major transport routes. As an independent agency, we can even mix in other formats around these to boost any campaign.

    To find out more please feel free to get in touch.

    prioritised by

    Fashion

    Airports work tremendously well for the fashion and cosmetics sector given their commanding locations in areas of the airport. With the ability to target important routes and waiting areas airports offer fantastic exposure at a time the consumer is most receptive. 

    Electronics

    Airports are the place for impulse buys for often overlooked expensive electronic equipment. From personal speakers to phone charging units consumers often find themselves making last-minute purchases of electronic equipment.

    Travel

    Airports are very often used as part of a tourism campaign. Town visiting authorities, tourism boards and attraction sites all utilise the power of airport advertising. Targeted to heavily populated/visited areas to give you the maximum exposure for your marketing budget.

    advertising by environment