As a global, multiple currency business account provider. Airwallex is a financial services platform providing foreign exchange transactions to businesses globally through a proprietary banking network, and via it’s API. Airwallex contacted us to create a campaign focusing on bringing brand awareness to their target audience, specifically focusing on awareness of their card products and business account products. Sme’s in the E-Commerce and tech start-up sectors were the core audience.
Priority Outdoor built a multi-format OOH campaign across key locations on the London Underground and City Airport. The underground channel was spread across escalator panels, tube car panels and 4 sheets. By targeting key travel points, and adopting dwell rich formats, Airwallex introduced their brand to a high number of key audience sector, educating on the benefits of their products. City Airport continued that awareness, bringing the brand to London’s key business airport passengers.