The Brief

As a global, multiple currency business account provider. Airwallex is a financial services platform providing foreign exchange transactions to businesses globally through a proprietary banking network, and via it’s API. Airwallex contacted us to create a campaign focusing on bringing brand awareness to their target audience, specifically focusing on awareness of their card products and business account products. Sme’s in the E-Commerce and tech start-up sectors were the core audience.

The Proposal

Priority Outdoor built a multi-format OOH campaign across key locations on the London Underground and City Airport. The underground channel was spread across escalator panels, tube car panels and 4 sheets. By targeting key travel points, and adopting dwell rich formats, Airwallex introduced their brand to a high number of key audience sector, educating on the benefits of their products. City Airport continued that awareness, bringing the brand to London’s key business airport passengers.

Media Mix

London Underground 70%
London City Airport 30%