Billboard
Advertising

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Billboard Advertising

Out-of-home impact

Billboards are positioned in key locations right across the UK, giving advertisers the flexibility to target specific locations or go for nationwide coverage. Billboard advertising formats are designed to speak to motorists, passengers, and pedestrians. They are very hard to miss, with some boards running up to 12m in length and as traditional billboards change to digital, this format offers greater targeting and more creative freedom.  Here at Priority Outdoor, our consultants can help you select site positions and check availability for you.

High Impact

Bigger is better! Billboards range in size and you can choose how big you go. If you are looking to cut through the busy advertising environment, harnessing the incredible impact of billboards is the way to go.

Creative Scope

Billboards have entered a new phase with the option to create a special build. Special builds usually continue the creative out of the billboard frame. 

Local Targeting

Our planners can assist you with planning the location, timing, and duration of your billboard campaign. Let us take the strain of building your next campaign whether it is national or local.

why billboard advertising

Visibility

98% of people see an OOH ad each week

Audience

The average consumer spends 70% of their time Out of Home.

Exposure

71% of consumers look at  roadside billboards

Engaging

Nearly 26% of customers have visited a website in response to an OOH advert

Efficient

Billboard marketing costs 80% less than television advertising

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    96 Sheet

    96 Sheet boards are as big as it gets for the standard formats. At 12m wide and 3m tall, they are very hard to miss. The extra width allows creative professionals to produce stunning panoramic content which will inspire.

    48 sheet

    The common or garden billboard, 6m wide by 3m tall. Great coverage and prime locations available. Billboards are often used as part of a wider campaign, frequently partnered with bus advertising.

    48 sheet

    The common or garden billboard, 6m wide by 3m tall. Great coverage and prime locations available. Billboards are often used as part of a wider campaign, frequently partnered with bus advertising.

    Mega 6 sheet

    Mega 6 screens are huge roadside portrait boards. Mega 6’s are a format that is totally focused on key town and city arterial routes. Designed to attract the attention of the drivers and passengers. The portrait format opens up new creative possibilities for OOH campaigns..

    Mega 6 sheet

    Mega 6 screens are huge roadside portrait boards. Mega 6’s are a format that is totally focused on key town and city arterial routes. Designed to attract the attention of the drivers and passengers. The portrait format opens up new creative possibilities for OOH campaigns..

    Iconic Sites

    Few advertising formats offer the prestige, impact, and exposure that can be achieved utilising some of the iconic billboard advertising sites. From the iconic Piccadilly lights in London to Manchester's largest billboard in Europe these iconic sites can elevate the public awareness of any brand, product, or message.

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    retail billboard advertising

    Retail

    Billboards work tremendously well for retail sector advertising given their commanding locations in key towns and cities. With the ability to target important traffic routes and key urban roads, billboards should be considered if you are advertising in the retail sector. 

    travel & tourism billboard advertising

    Tourism

    Billboards are very often used as part of a tourism campaign. Town visiting authorities, tourism boards and attraction sites all utilise the power of billboards. Targeted to heavily populated / visited locations to give you the maximum exposure for your marketing budget.

    digital billboard advertising campaigns for charity sector

    Charity

    Billboards and charities have a long history and when it comes to making an important statement, size really does matter. Charities often have immense pressure on budgets, and in recognition of this, we offer heavy discounts to charities on billboards and indeed all formats, subject to provision of a registered charity number.

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