Digital &
Traditional
Billboard
Advertising

Looking for something bigger ???

Out of home impact

Billboards are positioned in key locations right across the UK, giving advertisers the flexibility to target specific locations or go for a nationwide coverage. Billboards are designed to speak to motorists, passengers and pedestrians. They are very hard to miss, with some boards running up to 12m in length and as traditional billboards change to digital, this format offers greater targeting and more creative freedom.  Here at priority outdoor, our consultants can help you select site positions and check availability for you.

High Impact

Bigger is better ! Billboards range in size and you can choose how big you go. If you are looking to cut through the busy advertising environment, harnessing the incredible impact of billboards is the way to go.

Creative Scope

Billboards have entered a new phase with the option to create a special build. Special builds usually continue the creative out of the billboard frame. 

Local Targeting

Our planners can assist you with planning the location, timing and duration of your billboard campaign. Let us take the strain of building your next campaign whether it is national or local.

why billboard advertising

Visibility

98% of people see an OOH ad each week

Audience

The average consumer spends 70% of their time Out of Home.

Exposure

71% of consumers look at  roadside billboards

Engaging

Nearly 26% of customers have visited a website in response to an OOH advert

Efficient

Billboard marketing costs 80% less than television advertising

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96 Sheet

96 Sheet boards are as big as it gets for the standard formats. 12m wide and 3m tall, they are very hard to miss. The extra width allows for creative professionals to create stunning panoramic content which will inspire.

48 sheet

The common or garden billboard, 6m wide by 3m tall. Great coverage and prime locations available. Billboards are often used as part of a wider campaign, frequently partnered with bus advertising.

48 sheet

The common or garden billboard, 6m wide by 3m tall. Great coverage and prime locations available. Billboards are often used as part of a wider campaign, frequently partnered with bus advertising.

Mega 6 sheet

Mega 6 screens are huge roadside portrait boards. Mega 6’s are a format that is totally focused on key town and city arterial routes. Designed to attract the attention of the drivers and passengers. The portrait format opens up new creative possibilities for OOH campaigns.

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retail billboard advertising

Retail

Billboards work tremendously well for retail sector advertising given their commanding locations in key towns and cities. With the ability to target important traffic routes and key urban roads, billboards should be considered if you are advertising in the retail sector. 

travel & tourism billboard advertising

Tourism

Billboards are very often used as part of a tourism campaign. Town visiting authorities, tourism boards and attraction sites all utilise the power of billboards. Targeted to heavily populated / visited locations to give you the maximum exposure for your marketing budget.

digital billboard advertising campaigns for charity sector

Charity

Billboards and charities have a long history and when it comes to making an important statement, size really does matter. Charities often have immense pressure on budgets, and in recognition of this, we offer heavy discounts to charities on billboards and indeed all formats, subject to provision of a registered charity number.