Billboard
Advertising
London

Billboard Advertising London


Billboard advertising in London is a pivotal strategy for advertisers aiming to maximize their impact. With diverse media options including traditional billboards and digital displays, advertisers can precisely target their audience. London’s unique urban environment ensures exceptional dwell times, as people encounter advertisements during their commutes, leisure activities, and tourist visits. This extended exposure enhances brand recall and engagement.

London’s status as a global hub guarantees extensive reach, with approximately 5.9 million individuals encountering billboard advertising weekly. Whether targeting locals, commuters, or tourists, advertisers can effectively penetrate the market. Moreover, billboard advertising enables brands to cut through urban noise and captivate audiences with memorable campaigns that leverage the city’s cultural richness and iconic landmarks.

At Priority Outdoor, our team of expert planners possesses extensive knowledge of London and its surrounding boroughs. With this expertise, we meticulously identify prime locations to optimize the effectiveness of your advertising campaign, aiming to elevate visibility, build brand awareness, and drive consumer action in one of the world’s most dynamic urban environments.

why London Billboards

Real-Time

Digital billboard advertising in London guarantees a shorter lead time. Advertisers use billboards to increase brand image and engagement levels at peak times. Digital billboards waste no time. Once an ad is finished, it can be published in a matter of hours, meaning you can react to real-world events to engage your audience. 

Effective

Billboards are a dominant, interruptive medium that is an important and effective vehicle for London businesses to promote their services and gain the recognition they need to grow.

Targeted

Billboard advertising can really highlight large-scale campaigns as it allows advertisers to spread multiple messages. You can also choose the best locations and certain demographics in order to achieve optimal results. This further enhances any campaign’s flexibility and specific targeting of consumers.

Contact us today and
start planning your Campaign.

London billboard formats

96 Sheet

Available in both Print and Digital 96 Sheet billboards are as big as it gets for the standard digital billboard formats. The extra width allows creative professionals to create stunning panoramic content which will inspire.

48 sheet

Available in both Print and Digital 48 sheets are the common or garden variety billboard, 6m wide by 3m tall. Great coverage and prime locations are available. Billboards are often used as part of a wider campaign, frequently partnered with bus advertising.

48 sheet

Available in both Print and Digital 48 sheets are the common or garden variety billboard, 6m wide by 3m tall. Great coverage and prime locations are available. Billboards are often used as part of a wider campaign, frequently partnered with bus advertising.

6 sheet

Available in both print and Digital 6 sheets are portrait boards. They are focused on key town and city arterial routes, shopping malls, supermarkets and even petrol stations and designed to attract the attention of the drivers, passengers and pedestrians . The Digital portrait format opens up new creative possibilities for OOH campaigns.

Street Hubs

Whilst providing the public with charging points, wifi and emergency services and with over 500 units across the UK these unique digital billboards are located in high pedestrian traffic locations with great sidewalk and road visibility due to their size.

Street Hubs

Whilst providing the public with charging points, wifi and emergency services and with over 500 units across the UK these unique digital billboards are located in high pedestrian traffic locations with great sidewalk and road visibility due to their size.

Iconic Sites

Few advertising formats offer the prestige, impact and exposure that can be achieved by utilising some of the iconic billboard advertising sites. From the iconic Piccadilly lights in Piccadilly Circus to the Storm Cromination in Kensington, London is full of iconic billboards that can elevate the publics awareness of any brand, product or message.

Frequently Asked Questions

How much is it to advertise on billboards in London

This is always the most asked question and often the hardest to answer as it depends on so many variables such as time of year, location(s), duration and the formats used.

What are the most Popular formats in London?

Again this depends on so many factors especially when considering audience and budget but the most utilised format is often the Digital 6 as they offer amazing coverage across retail areas, local highstreets and transportation hubs as well as roadside and are suitable for both small and large campaigns.

What is the audience for London?

Billboard advertising in London strategically targets a diverse demographic landscape. With a population of approximately 9 million residents, London represents a melting pot of cultures, ages, and backgrounds, making it an ideal market for advertisers looking to reach a broad audience. Furthermore, London’s workforce is substantial, with over 5 million people employed across various industries, providing ample opportunities for brands to connect with professionals during their daily commutes. Greater London boasts a significant student population, with more than 400,000 students enrolled in its numerous universities and colleges, presenting opportunities for advertisers to engage with this influential demographic. Tourists also contribute significantly to the city’s demographic mix, with over 21 million international visitors and 13 million domestic tourists recorded in a recent year, making billboard advertising a powerful tool for reaching both local and global audiences. With such a multifaceted audience, billboard advertising in London offers advertisers a strategic platform to connect with diverse consumer segments and maximize their reach in one of the world’s most dynamic cities.

Do you cover both London & Greater London?

Yes, we do. As an independent agency, we can provide you with a full range of options across the whole of Greater London and advise you so your campaign can achieve the desired outcome.

prioritised by

retail billboard advertising

Retail

Billboards work tremendously well for retail sector advertising given their commanding locations in key towns and cities. With the ability to target important traffic routes and key urban roads, billboards should be considered if you are advertising in the retail sector. 

digital billboard advertising campaigns for charity sector

Charity

Billboards and charities have a long history and when it comes to making an important statement, size really does matter. Charities often have immense pressure on budgets, and in recognition of this, we offer heavy discounts to charities on billboards and indeed all formats, subject to the provision of a registered charity number.

travel & tourism billboard advertising

Tourism

Billboards are very often used as part of a tourism campaign. Town visiting authorities, tourism boards and attraction sites all utilise the power of billboards. Targeted to heavily populated/visited locations to give you the maximum exposure for your marketing budget.

Popular London

Locations & Environments

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