Billboard advertising has evolved from the standard old static printed posters to digital or LED screens with interchangeable ads every couple of seconds. They’re still doing what they’ve always done but with the added bonus of programmatic distribution. Positioned in key locations right across the UK, Digital Billboard advertising gives advertisers the flexibility to target specific locations, run ads in specified time slots, rotate or even change the creative or message and even interact and/or comment on real-world events as they happen.
Digital Billboards are designed to speak to motorists, passengers and pedestrians. They are very hard to miss, with some boards running up to 12m in length and offering greater targeting and more creative freedom. Here at Priority Outdoor, our consultants can help you select site positions and check availability for you.
Digital Billboards work tremendously well for retail sector advertising given their commanding locations in key towns and cities. With the ability to target important traffic routes and key urban roads, billboards should be considered if you are advertising in the retail sector.
Programmatic Billboards are very often used as part of a tourism campaign. Town visiting authorities, tourism boards and attraction sites all utilise the power of billboards. Targeted to heavily populated/visited locations to give you the maximum exposure for your marketing budget.
Digital Billboards and charities have a long history and when it comes to making an important statement, size really does matter. Charities often have immense pressure on budgets, and in recognition of this, we offer heavy discounts to charities on billboards and indeed all formats, subject to the provision of a registered charity number.
