Bus
Advertising

How to stand out in the bus environment

Bus
Advertising

Harnessing the attention of bus passengers, pedestrians and drivers

As part of the out-of-home environment, bus advertising utilises both the interior and exterior of the bus and is a proven method of reaching the general public.  It offers a rich choice of advertising formats to utilise. These include bus rears which are a smart way to bring your message to drivers, passengers and pedestrians. This sector also includes high-impact formats like Supersides and T-sides.

Here at priority, we look at your campaign objectives and will recommend formats, locations and timing availability.

Niche targeting

A broad choice of formats right across the UK makes bus advertising part of many targeted campaigns. Each bus format has strengths with certain audiences and our planners can advise how to reach your audience best.

Big dwell times

Bus advertising naturally offers high dwell time. If you imagine people in the vehicle behind a bus or a bus passenger sat on a journey, they are all subject to journey times. And it is this time that you can access them with your message on bus advertising.

Hard-working

Millions of passengers use the bus network for their daily routine and the UK network represents an incredible amount of coverage. Bus advertising offers fantastic value for your marketing budget.

why bus advertising

Reach

90% of people live within 5 minutes of a bus route.

Visibility

61% of the population have seen a bus advert in the past week

Audience

79% of commuters prefer Buses with advertising

Exposure

The average bus journey lasts 30 minutes

Recognition

29% of all adults use the bus for at least one hour a week

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    bus advertising media

    T Side

    T-sides and Mega T-sides are designed to dominate the town and city centres of the UK. They are huge towering adverts with room to truly push your creative options.

    Supersides

    Same size as Streetliners, but this time only on double decker buses. This additional height of advert gives advertisers the visibility necessary in the busier towns and cities.

    Supersides

    Same size as Streetliners, but this time only on double decker buses. This additional height of advert gives advertisers the visibility necessary in the busier towns and cities.

    Bus Rears

    A staple component of many campaigns, bus rears are a tried and tested route to market. Giving broad coverage at attractive rates, bus rear advertising is often used alongside other formats to magnify a campaign. Mega rears are similarly located, but are a much larger version giving greater impact.

    Streetliners

    Streetliners are placed on single decker buses. They run down the side of the bus and crucially are at eye level for pedestrians. One of the most cost efficient formats in the transport environment.

    Streetliners

    Streetliners are placed on single decker buses. They run down the side of the bus and crucially are at eye level for pedestrians. One of the most cost efficient formats in the transport environment.

    Bus Stops & Shelters

    Bus stops give UK wide access to millions of people. High dwell times with the choice of poster or digital versions. Visible to road users, pedestrians and key audiences.

    Headliners

    Headliners will give your campaign exposure and frequency with your audience. The average dwell time for Bus Headliner ad’s is over 20 minutes, meaning you can use longer copy to give your audience more information and encourage a direct response.

    Headliners

    Headliners will give your campaign exposure and frequency with your audience. The average dwell time for Bus Headliner ad’s is over 20 minutes, meaning you can use longer copy to give your audience more information and encourage a direct response.

    Bus Wraps

    This format virtually provides ownership of the bus allowing you to really let the creative juices flow and make a real statement on the street. It’s the ultimate way to advertise on a large scale and take your message to areas where other OOH formats cannot reach.

    Mega Rears

    Mega Rears provide you with the opportunity for mass reach. Providing huge stand out, this format showcases brands for the perfect amount of dwell time.

    Mega Rears

    Mega Rears provide you with the opportunity for mass reach. Providing huge stand out, this format showcases brands for the perfect amount of dwell time.

    Bus Tickets

    Well established and highly effective bus ticket advertising provides full colour, high impact media solutions. Tickets are retained by the passengers and have proven recall rates as high as 90%.

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    public sector bus advertising camapign

    Public

    The geographical coverage of bus advertising can be scaled to the campaigns specific needs, buses are a tried and tested method of communicating with a large audience as they go about their daily routine.

    With operators providing local and national coverage, bus advertising is a favourite of public bodies such as the NHS, local councils, and the Police.

    bus advertising campaigns for fashion

    Retail

    Given its affinity with the general public’s day to day lives, bus advertising in the retail and services sector has long been a main component for most campaigns.

    Bus formats can deliver a successful campaign due to the different format features and its ability to relay your message on a national or local scale.

    bus advertising for education & schools

    Education

    Bus advertising is an ideal out of home format to utilise in any marketing or recruitment campaign for educational establishments.

    With operators throughout the country, bus advertising gives you the ability to reach audiences in their immediate areas, as well as the ability to target neighbouring towns or cities.