As part of the out-of-home environment, bus advertising utilises both the interior and exterior of the bus and is a proven method of reaching the general public. It offers a rich choice of advertising formats to utilise. These include bus rears which are a smart way to bring your message to drivers, passengers and pedestrians. This sector also includes high-impact formats like Supersides and T-sides.
Here at priority, we look at your campaign objectives and will recommend formats, locations and timing availability.
The geographical coverage of bus advertising can be scaled to the campaigns specific needs, buses are a tried and tested method of communicating with a large audience as they go about their daily routine.
With operators providing local and national coverage, bus advertising is a favourite of public bodies such as the NHS, local councils, and the Police.
Given its affinity with the general public’s day to day lives, bus advertising in the retail and services sector has long been a main component for most campaigns.
Bus formats can deliver a successful campaign due to the different format features and its ability to relay your message on a national or local scale.
Bus advertising is an ideal out of home format to utilise in any marketing or recruitment campaign for educational establishments.
With operators throughout the country, bus advertising gives you the ability to reach audiences in their immediate areas, as well as the ability to target neighbouring towns or cities.
