Bus Advertising
Manchester

Take your brand to town

Manchester offers advertisers a variety of OOH media with which to reach any target audience, with bus advertising being one of the most direct routes to any large and valuable audience in Greater Manchester. From Moston to Didsbury, Stagecoach to Arriva,  students to professionals bus advertising in Manchester has it all and more, as well as one of the busiest bus routes in Europe. Giving access to a total population of over 3 Million. 

Whether you want to reach shoppers along Oxford Road, tourists in and around Piccadilly Gardens or commuters as they make their way around the city, bus advertising in Manchester offers unrivalled coverage and exposure.

manchester bus formats

T Side

T-sides and Mega T-sides are designed to dominate the across the whole of Greater Manchester. They give advertisers Huge towering adverts with room to truly push their creative options.

Supersides

Same size as Streetliners, but this time only on double decker buses. This additional height of advert gives advertisers the visibility necessary in the busier towns and cities.

Streetliners

Streetliners are placed on single decker buses. They run down the side of the bus and crucially are at eye level for pedestrians. One of the most cost efficient formats in the transport environment.

Bus Rears

A staple component of many campaigns, bus rears are a tried and tested route to market. Giving broad coverage at attractive rates, bus rear advertising is often used alongside other formats to magnify a campaign. Mega rears are similarly located on the back of the bus, but are a much larger version giving greater impact.

Mega Rears

An Ideal format for the high rise city centre and available on both single & double deck buses, this format offers scale on an otherwise unattainable level in certain areas. Mega Rears provide a wide range of views during rush hour, with the dwell time allowing your audience to see, absorb and recall your ad.

Bus Stops & Shelters

Bus stops give UK wide access to millions of people. High dwell times with the choice of poster or digital versions. Visible to road users, pedestrians and key audiences.

Headliners

Headliners will give your campaign exposure and frequency with any Greater Manchester audience. The average dwell time for Bus Headliner ad’s is over 20 minutes, meaning you can use longer copy to give your audience more information and encourage a direct response.

Looking for a specific
?

Contact us now to start planning your campaign

Looking for a specific
?

Contact us now to start planning your campaign

why manchester buses

Niche targeting

A broad choice of formats right across the UK makes bus advertising part of many targeted campaigns. Each bus format has strengths with certain audiences and our planners can advise how to reach your audience best.

Big dwell times

Bus advertising naturally offers high dwell time. If you imagine people in the vehicle behind a bus or a bus passenger sat on a journey, they are all subject to journey times. And it is this time that you can access them with your message on bus advertising.

Hard-working

Millions of passengers use the bus network for their daily routine and the UK network represents an incredible amount of coverage. Bus advertising offers fantastic value for your marketing budget.

Reach

1.2 billion passenger journeys in Greater Manchester each year

Visibility

The UK’s busiest bus route is in Manchester with one bus per minute

Audience

40% of Manchester bus passengers are ABC1

Exposure

Greater Manchester has an extensive bus network covering approximately 52.5 million miles

Recognition

Manchester has an annual ridership of over 225 million passengers

prioritised by

Tourism

The North West’s biggest city has been included in a the National Geographic’s annual “Best of the World” and is the only UK destination to feature. With its large volumes of international Students and its well travelled domestic population Manchester is a the place to be for any tourism authority or travel agent.  The Manchester bus is often used as part of a tourism campaign. Town visiting authorities, tourism boards and attraction sites all utilise the power of Buses. Targeted to heavily populated / visited locations to give you the maximum exposure for your marketing budget.

bus advertising campaigns for fashion

Retail

Manchester is home to one third largest in the United Kingdom by retail space “the Trafford Centre” and its plethora of shopping districts, bus advertising in the retail and services sector has long been a main component for most campaigns in Manchester.

Bus formats can deliver a successful campaign due to the different format features and its ability to relay your message on a national or local scale.

Education

Manchester is home to the most prestigious university’s outside of London with large swathes of international students which makes Bus advertising is an ideal out of home format to utilise in any marketing or recruitment campaign for educational establishments.

With operators throughout the country, bus advertising gives you the ability to reach audiences in their immediate areas, as well as the ability to target neighbouring towns or cities.

Frequently Asked Questions

How much does bus advertising in Manchester cost?

Bus advertising costs in Manchester vary depending on format, duration, and routes. Prices can start from £500 per week for smaller formats like bus rears, while full-wraps on high-frequency routes can exceed £10,000+ per month.

What demographics does bus advertising in Manchester reach?

Bus advertising in Manchester reaches a diverse audience, including:

  • Commuters travelling to and from work in the city centre.
  • Shoppers at the Arndale, Trafford Centre, and high streets.
  • Students from the University of Manchester and Manchester Metropolitan University.
  • Tourists & Visitors heading to landmarks like MediaCityUK and Old Trafford.

What types of bus ads are available in Manchester?

  • T-side & Superside Ads – High-impact visuals along the side of the bus.
  • Rear Bus Ads – Cost-effective and great for targeting traffic.
  • Full Wraps – Maximum exposure with an all-over bus design.
  • Interior Cards – Direct messaging to passengers inside the bus.

What types of businesses benefit most from bus advertising in Manchester?

Bus advertising is effective for brands across various industries, including:

  • Retail & Fashion – Driving footfall to shopping centres and stores.
  • Entertainment & Events – Promoting concerts, theatre, and nightlife.
  • Education & Recruitment – Targeting students and job seekers.
  • Hospitality & Tourism – Attracting visitors to hotels, attractions, and restaurants.
  • With a mix of short-term promotions and long-term brand awareness campaigns, businesses can maximize their marketing impact.

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