Bus T Side Advertising

Positioned on double-decker buses, T sides are large, highly visible adverts that are designed to dominate the town and city centres of the UK. The ‘T’ shape comes from the layout of the ad, which spans the top and bottom sides of the bus. 

With a standard size of 24ft long by 6ft high, T Sides offer high broadcast coverage levels, with an audience split of 45% vehicular versus 55% pedestrian delivery. While the upper panel targets vehicle traffic, the lower panel is designed for pedestrians walking along the streets, ensuring high-frequency impressions from both types of audiences. This makes T sides ideal for campaigns aiming to maximise exposure in city centres and busy pedestrian areas.

At Priority Outdoor, we can help to plan your T sides campaign, creating a customised solution that ensures maximum visibility. Get in touch today to find out more.

Bus T Side Advertising

Positioned on double-decker buses, T sides are large, highly visible adverts that are designed to dominate the town and city centres of the UK. The ‘T’ shape comes from the layout of the ad, which spans the top and bottom sides of the bus. 

With a standard size of 24ft long by 6ft high, T Sides offer high broadcast coverage levels, with an audience split of 45% vehicular versus 55% pedestrian delivery. While the upper panel targets vehicle traffic, the lower panel is designed for pedestrians walking along the streets, ensuring high-frequency impressions from both types of audiences. This makes T sides ideal for campaigns aiming to maximise exposure in city centres and busy pedestrian areas.

At Priority Outdoor, we can help to plan your T sides campaign, creating a customised solution that ensures maximum visibility.

Get in touch today to find out more.

Standard T Sides vs Mega T Sides

There are two primary formats for T side bus advertising:

Standard T Sides

These are the typical T side ads you see on double-decker buses. Standard size T sides are a highly effective and versatile format for bus advertising, offering great visibility in both pedestrian and vehicular traffic. 

They are ideal for:

  • High-frequency campaigns in urban areas
  • Retail promotions, recruitment, and local services
  • More cost-effective advertising.

With their strategic placement and balance of visibility, standard T sides are perfect for building brand awareness and delivering repeated messaging to a broad audience.

Standard T Sides vs Mega T Sides

There are two primary formats for T side bus advertising:

Standard T Sides

These are the typical T side ads you see on double-decker buses. Standard size T sides are a highly effective and versatile format for bus advertising, offering great visibility in both pedestrian and vehicular traffic. 

They are ideal for:

  • High-frequency campaigns in urban areas
  • Retail promotions, recruitment, and local services
  • More cost-effective advertising.

With their strategic placement and balance of visibility, standard T sides are perfect for building brand awareness and delivering repeated messaging to a broad audience.

Mega T Sides

Mega T Sides are huge towering adverts with room to push your creative options. Available on double-decker buses, these larger formats give advertisers the space to create high-impact campaigns that dominate attention and maximise exposure.

Benefits of Mega T Sides include:

  • Larger creative space for bold, high-impact visuals
  • Greater standout in congested environments and urban hotspots
  • Ideal for brand awareness campaigns and product launches.

With the extra space and increased visual presence, Mega T Sides are designed to make a statement and drive stronger engagement compared to standard T sides.

Mega T Sides

Mega T Sides are huge towering adverts with room to push your creative options. Available on double-decker buses, these larger formats give advertisers the space to create high-impact campaigns that dominate attention and maximise exposure.

Benefits of Mega T Sides include:

  • Larger creative space for bold, high-impact visuals
  • Greater standout in congested environments and urban hotspots
  • Ideal for brand awareness campaigns and product launches.

With the extra space and increased visual presence, Mega T Sides are designed to make a statement and drive stronger engagement compared to standard T sides.

Why Choose Bus T Side Advertising?

Bus T Side advertising offers several benefits that make it one of the most effective outdoor formats:

Pedestrian and Vehicle Exposure

The dual placement of T sides allows for maximum visibility, from pedestrians at street level to motorists in traffic. While other formats such as streetliners and supersides target one or the other, the T Sides’ position gives you a 50/50 split of pedestrian and vehicle impressions, making it ideal for both local engagement and broad reach.

Height and Visibility

With a large format and high visibility, T sides allow for larger, more creative designs that can convey your message more effectively. They can even be printed with the ability to incorporate LEDs and digital screens on custom-built buses for more dynamic campaigns.

Repeated Exposure

As buses typically travel the same routes throughout the day, your advert gets repeated exposure to the same audiences, helping reinforce your brand message.

Why Choose Bus T Side Advertising?

Bus T Side advertising offers several benefits that make it one of the most effective outdoor formats:

Pedestrian and Vehicle Exposure

The dual placement of T sides allows for maximum visibility, from pedestrians at street level to motorists in traffic. While other formats such as streetliners and supersides target one or the other, the T Sides’ position gives you a 50/50 split of pedestrian and vehicle impressions, making it ideal for both local engagement and broad reach.

Height and Visibility

With a large format and high visibility, T sides allow for larger, more creative designs that can convey your message more effectively. They can even be printed with the ability to incorporate LEDs and digital screens on custom-built buses for more dynamic campaigns.

Repeated Exposure

As buses typically travel the same routes throughout the day, your advert gets repeated exposure to the same audiences, helping reinforce your brand message.

Take a look at our latest Campaigns

Take a look at our latest Campaigns...

UK-Wide Coverage

Bus T Sides are available across the whole of the UK in all major cities and towns with some coverage for more rural areas. This makes it a perfect choice for both localised campaigns targeting specific regions, as well as nationwide campaigns that require broad visibility across the country.

Start Your Bus T Side Advertising Campaign

Ready to make your message stand out with bus T side advertising? Contact Priority Outdoor today, and our team will help you plan, select the best locations, and ensure your T side campaign delivers the visibility and impact your brand deserves. Contact us

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