London offers advertisers a variety of OOH media with which to reach their target audience with bus advertising being one of the most direct routes to a large and valuable audience in London. London has one of the best dwell times for bus advertising and with an average of 5.9 million people in the London area coming into contact with a form of bus advertising in the past week advertisers can be sure they cut through the big smoke.
Wither you want to reach shoppers along oxford street, tourist in and around Piccadilly circus or commuters as they make their way around the city, bus advertising in London offers unrivalled coverage and exposure.
With its large volumes of international visitors and its well travelled domestic population London is a the place to be for any tourism authority or travel agent. The London bus is very often used as part of a tourism campaign. Town visiting authorities, tourism boards and attraction sites all utilise the power of Buses. Targeted to heavily populated / visited locations to give you the maximum exposure for your marketing budget.
Given London’s affinity with fashion and its plethora of shopping districts, bus advertising in the retail and services sector has long been a main component for most campaigns in London.
Bus formats can deliver a successful campaign due to the different format features and its ability to relay your message on a national or local scale.
Bus advertising is an ideal out of home format to utilise in any marketing or recruitment campaign for educational establishments.
With operators throughout the country, bus advertising gives you the ability to reach audiences in their immediate areas, as well as the ability to target neighbouring towns or cities.
