Co-op Store Opening Mobile Billboard Campaign

The Brief

Heart of England Co-operative Society is the franchise business of Coop Supermarkets across Coventry, Warwickshire, South Leicestershire and Northamptonshire.. HoE Coop contacted us to help them with generating awareness and footfall to their new store launches and reopening’s of their refurbs.

The Proposal

In order to provide a highly targeted and responsive campaign we recommended a number of days using our highly effective mobile digital advans. The campaigns ran for 4 days, 3 days pre promoting and the day of launch, We positioned the AdVans around each store’s local communities, high streets, rail stations, high footfall retail parks and busy commuter routes.

Media Mix

AdVans 100%