Festival of Manchester Multi Format Campaign

The Brief

After a break during the Covid lockdowns, Festival Manchester was returning to Wythenshaw park, a free festival for all, and we were asked to design a campaign plan to let the people of Greater Manchester know of the return.

The Proposal

We targeted the residents of Greater Manchester with a multi format campaign utilising both static and mobile formats to maximize impressions. The media plan included taxi supersides, supermarket digital screens, roadside billboards, bus streetliners and the versatile Digital AdVans situated in key locations throughout Greater Manchester. The campaign was a resounding success and Festival Manchester was a glorious event for all.

Media Mix

Taxi 30%
BIllboards 30%
Bus 30%
AdVans 10%