Gym
Advertising

It doesn’t get easier, just better

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Gym advertising is a unique way to get in front of an active demographic that is interested in consuming products or services that support their active lifestyle. Advertising in health clubs reaches people who have a positive mindset as a result of exercising – which is the perfect time to make a connection with a brand.

Advertising in health clubs is a sure-fire way to make an impact and break through the clutter of traditional advertising programs. Advertising in Gyms is a great way to reach local consumers who are health conscious, high energy, and are interested in learning about health-related businesses and services.

Here at Priority, we look at your campaign objectives and will recommend formats, locations and timing availability.

Targeting

Gym advertising reaches both a wide and yet targeted demographic. Many of the gym members are local families, business professionals, and business owners with 26% over the UK audience earning over 50k a year. They have a disposable income to spend on other products or services. 

Big dwell times

The average British citizen spends 7 hours per week in the gym or working out with 73% visiting the gym more than 3 times a week and spends on average 1 hour each session in the gym. When it comes to gender, however, men workout 1 hour more than women on average each week (7 hours vs. 6 hours).

why advertise in gyms

Reach

20% of Gym goers will often buy a new brand to see what it’s like

Visibility

79% are more likely to buy products they see advertised

Audience

73% visit 3 or more times per week

Exposure

60 minute average dwell time

Recognition

94% say they have a positive mind-set when in the gym

Enquire now

    0330 133 2244

    hello@priorityoutdoor.co.uk

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    Digital 6 Sheets

    Eye-catching 60” HD screens, offering stand out & cut through.

    Located in high traffic areas (i.e. reception & main gym area) allowing multiple exposure & frequency build.Full motion dynamic content, which can be uploaded & live in 30 minutes.

    In-club content acts as an editorial thread, ensuring the displays are regularly referenced by gym members.

    Mirror Decals

    Mirror Clings reach audiences in a private environment, when they have a few minutes to relax and recharge. They are eye-catching, and often create a direct response – app downloads, site visits and of course, positive word of mouth. This format can be printed in any shape there are no design restrictions! A great way to target by gender.

    Mirror Decals

    Mirror Clings reach audiences in a private environment, when they have a few minutes to relax and recharge. They are eye-catching, and often create a direct response – app downloads, site visits and of course, positive word of mouth. This format can be printed in any shape there are no design restrictions! A great way to target by gender.

    Static 6 Sheets

    Positioned in high traffic areas of the venue, allowing multiple exposure & frequency static 6s are the Largest format available in-club, providing excellent stand-out & cut-through.

    Samples

    Sampling is a great way to allow the gym audience to engage with your brand. Sampling enables you to drive trial of a new or existing product as well as getting your brand directly into the hands of your target audience.

    Samples

    Sampling is a great way to allow the gym audience to engage with your brand. Sampling enables you to drive trial of a new or existing product as well as getting your brand directly into the hands of your target audience.

    Gym TV

    The ideal opportunity to advertise to a hard-to-reach affluent gym-goers who are typically low consumers of traditional TV advertising.

    This network is designed to entertain and engage the audience, with music videos and branded content which features in-gym promotions relevant to each health club and targeted advertising messages from national and local advertisers.

    Frequently Asked Questions

    How Much Does It Cost to Advertise in Gyms?

    Costs vary widely depending on gym location, format, duration of the campaign, and scale. We can tailor solutions to fit your budget and goals, ensuring optimal exposure for your brand.

    What Audiences Can Reached with Gym Advertising?

    Gyms attract a diverse audience that is often health-oriented, motivated, and goal-driven. Advertisers can reach young professionals, students, fitness enthusiasts, and those with disposable income who prioritize wellness and lifestyle products.

    Why Advertise in Gyms?

    Gyms offer a captive and receptive audience, as members often spend focused time there. Advertising in gyms allows brands to connect with a health-conscious demographic, delivering messages that can create strong recall due to repeated exposure during workouts.

    Can Gym Advertising Be Combined with Other Media Channels?

    Yes, gym advertising can effectively complement other channels like digital, outdoor, social media, and in-store promotions to create an integrated marketing campaign that maximizes brand touchpoints across consumer journeys.

    What Products or Services Benefit Most from Gym Advertising?

    Products such as fitness apparel, nutrition and supplement brands, wellness services, lifestyle and technology brands, and financial services often see great engagement. Campaigns can align with a healthy and active lifestyle for enhanced resonance.

    Start Your Campaign

    It is wonderful to work with people that we can trust

    We have loved working with Priority Outdoor! It has been extremely straight forward and enjoyable. It is wonderful to work with people that we can trust and who eagerly put our interests first. It’s been a very good and encouraging experience.

    We have been really impressed with the support

    We have worked with Priority Outdoors for Radio Campaigns and using 6 sheets. We have been really impressed with the support, quick turn around and outcome of both, and looking to use Priority Outdoors more throughout the next year.

    Great service, would 100% recommend.

    Fantastic communication, very helpful and friendly and very reasonable pricing. Great service, would 100% recommend.

    We highly recommend Priority Outdoor

    We recently worked with Sue and the team at Priority Outdoor and the experience was excellent. We had our artwork printed on billboards and petrol nozzles and the results were outstanding. The quality of the prints exceeded our expectations, and the service was professional and efficient from start to finish. We highly recommend Priority Outdoor for all your advertising needs!

    Take a look at our latest Campaigns

      Call Us:

      0330 133 2244

      Say Hello:

      Hello@priorityoutdoor.co.uk

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      It is wonderful to work with people that we can trust

      We have loved working with Priority Outdoor! It has been extremely straight forward and enjoyable. It is wonderful to work with people that we can trust and who eagerly put our interests first. It’s been a very good and encouraging experience.

      We have been really impressed with the support

      We have worked with Priority Outdoors for Radio Campaigns and using 6 sheets. We have been really impressed with the support, quick turn around and outcome of both, and looking to use Priority Outdoors more throughout the next year.

      Great service, would 100% recommend.

      Fantastic communication, very helpful and friendly and very reasonable pricing. Great service, would 100% recommend.

      We highly recommend Priority Outdoor

      We recently worked with Sue and the team at Priority Outdoor and the experience was excellent. We had our artwork printed on billboards and petrol nozzles and the results were outstanding. The quality of the prints exceeded our expectations, and the service was professional and efficient from start to finish. We highly recommend Priority Outdoor for all your advertising needs!

      Take a look at our latest Campaigns