Gym
Advertising

It doesn’t get easier, just better

Gym advertising is a unique way to get in front of an active demographic that is interested in consuming products or services that support their active lifestyle. Advertising in health clubs reaches people who have a positive mindset as a result of exercising – which is the perfect time to make a connection with a brand.

Advertising in health clubs is a sure-fire way to make an impact and break through the clutter of traditional advertising programs. Advertising in Gyms is a great way to reach local consumers who are health conscious, high energy, and are interested in learning about health related businesses and services.

Here at priority, we look at your campaign objectives and will recommend formats, locations and timing availability.

 Targeting

Gym advertising reaches both a wide and yet targeted demographic. Many of the gym members are local families, business professionals, and business owners with 26% over the UK audience earning over 50k a year. They have a disposable income to spend on other products or services. 

Big dwell times

The average British citizen spends 7 hours per week in the gym or working out with 73% visiting the gym more than 3 times a week and spends on average 1 hour each session in the gym. When it comes to gender, however, men workout 1 hour more than women on average each week (7 hours vs. 6 hours).

why advertise in gyms

Reach

20% of Gym goers will often buy a new brand to see what it’s like

Visibility

79% are more likely to buy products they see advertised

Audience

73% visit 3 or more times per week

Exposure

60 minute average dwell time

Recognition

94% say they have a positive mind-set when in the gym

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prioritise media

Digital 6 Sheets

Eye-catching 60” HD screens, offering stand out & cut through.

Located in high traffic areas (i.e. reception & main gym area) allowing multiple exposure & frequency build.Full motion dynamic content, which can be uploaded & live in 30 minutes.

In-club content acts as an editorial thread, ensuring the displays are regularly referenced by gym members.

Mirror Decals

Mirror Clings reach audiences in a private environment, when they have a few minutes to relax and recharge. They are eye-catching, and often create a direct response – app downloads, site visits and of course, positive word of mouth. This format can be printed in any shape there are no design restrictions! A great way to target by gender.

Mirror Decals

Mirror Clings reach audiences in a private environment, when they have a few minutes to relax and recharge. They are eye-catching, and often create a direct response – app downloads, site visits and of course, positive word of mouth. This format can be printed in any shape there are no design restrictions! A great way to target by gender.

Static 6 Sheets

Positioned in high traffic areas of the venue, allowing multiple exposure & frequency static 6s are the Largest format available in-club, providing excellent stand-out & cut-through.

Samples

Sampling is a great way to allow the gym audience to engage with your brand. Sampling enables you to drive trial of a new or existing product as well as getting your brand directly into the hands of your target audience.

Samples

Sampling is a great way to allow the gym audience to engage with your brand. Sampling enables you to drive trial of a new or existing product as well as getting your brand directly into the hands of your target audience.