The Brief

Haypp are a global e-commerce business selling tobacco free nicotine pouches across Europe and America. Haypp contacted us to help them with their 1st brand campaign in the UK. This was to raise brand awareness and penetration of the Haypp website, and encourage the target audience to purchase the nicotine pouches directly from them.

The Proposal

We 1st had to work with Haypp on choosing the launch city and date as this was crucial to ensure mass reach and frequency for the brand in the UK. We then analysed data and insight to plan a multi-format OOH campaign across Greater Manchester. Using digital and static formats ensured we reached the target audience throughout their daily commute, while shopping & socialising in the City Centre. Formats included roadside 48s & 6s, bus rear panels, The Manchester Loop and Taxi supersides. The campaign ran in February 2023 and Haypp had the best month ever in the UK.

Media Mix

Roadside 60%
Bus 20%
Taxi 20%