The Brief

Marsh is a global professional services firm, headquartered in New York City with operations in insurance broking and risk management. They contacted us to help promote one of their insurance product lines, aimed specifically at holiday homes and caravans. They wanted to increase public awareness as well as drive direct sales.

The Proposal

Taking in to consideration consumer habits and the seasonality of the offering, we targeted UK holidays makers during the peak holiday season with a multi format campaign utilising both static and digital formats to maximize impressions. The media plan included advertising at motorway service stations and supermarket digital billboards situated on key routes to and from popular holiday destinations up and down the country.

Media Mix

Wash Room Panels 40%
Service Station Billboards 30%
Supermarket Billboards 30%