Motorway &
Service Station
Advertising

Campaigns your way,
on the Highway

Start Your Campaign

Go that extra mile

Motorway and service station advertising utilises a variety of digital and traditional media located in high-traffic areas such as junctions, service station entrances and food halls in the UK. With a high dwell time of at least 20 minutes per MSA and attracting over £3 billion annual non-fuel spend MSA and motorways offer advertisers the opportunity to reach large portions of the UK public utilising media that is perfectly positioned in high-traffic areas.

Whether it be a store opening, product launch or a public information campaign our expert creatives and media planners at Priority Outdoor can help you execute an effective campaign to reach the right audience.

High Impact

Because motorway advertising will get your business seen by millions It offers impactful reactions that can generate an amazing return on investment for advertisers.

Captive Audience

Reach people stuck in traffic, commuting to and from work or leisure travellers and haulage drivers taking a break on their journey. 

Targeting

Thanks to this desirable family audience, MSAs see a significant increase in footfall during Key Moments around holiday periods including Easter, Summer School Holidays and Half Terms.

why motorway & service stations

Visibility

130,000 vehicles a day, pass any given point on the UK motorway network.

Audience

6.3 million motorists take advantage of UK Motorway Service Areas every week

Exposure

The sheer volume of people who see this type of outdoor advertising media means you can hit a broad range of people.

Cost Effective

49% more likely to have seen both motorway service area ads

Dwell Times

The MSA network receives over 6.3 million weekly visitors and 32 million annually

Contact

    0330 133 2244

    hello@priorityoutdoor.co.uk

    prioritise media

    Service Station D4

    Service Station D4’s feature a screen with a state-of-the-art contactless hand-sanitiser dispenser. Easily positioned for maximum viewer potential, including at entrances/exits, POS, and high-traffic areas. This format is ideal to Implement targeted content and strong incentivisation via QR codes, discount codes & creative CTA messaging.

    Digital Headline Screen

    Digital Headline Screens are 2m x 4m full-motion large-format Digital Screens which are located directly at the entrance to the Motorway Service Area. The Screens are in direct eye line with visitors as they enter the Services, putting them in an eye-catching and domineering position. Whether you're looking to target leisure or businesses audiences, this format will allow you to engage and interact with huge visitor numbers.

    Service Station D6

    Service Station Digital 6 sheets offer both static and full motion capabilities. They are dynamic and engaging to visitors seeing them as they enter and exit the Motorway Service Area.

    Service Station Static 6

    Service Station 6 Sheets are located at every point of a motorist’s journey within a Motorway Service Area. These illuminated panels are located on all of the main vehicular and pedestrian routes. Service Station 6 sheets are eye-catching, highly visible and attention grabbing, allowing you to give your brand prestige and high impact.

    Motorway Billboards

    Motorway Billboards are positioned between junctions of high traffic flow and congestion across the UK’s motorway network giving advertisers the flexibility to target specific locations or go for a nationwide coverage.

    Petrol Pumps

    Petrol Pump Nozzles are an unmissable and highly accountable way to target motorists every time they fill up at petrol stations. This format essentially allows you to shake hands with your customer - every fuel buyer will see your message.

    Washroom Panels

    A3 Washroom Panels are located on the backs of toilet doors, above urinals and by hand-dryers. With long dwell times the panels are in unmissable locations in an uncluttered environment, giving your brand strong stand out.

    Service Station D4

    Service Station D4’s feature a screen with a state-of-the-art contactless hand-sanitiser dispenser. Easily positioned for maximum viewer potential, including at entrances/exits, POS, and high-traffic areas. This format is ideal to Implement targeted content and strong incentivisation via QR codes, discount codes & creative CTA messaging.

    Digital Headline Screen

    Digital Headline Screens are 2m x 4m full-motion large-format Digital Screens which are located directly at the entrance to the Motorway Service Area. The Screens are in direct eye line with visitors as they enter the Services, putting them in an eye-catching and domineering position. Whether your looking to target leisure or businesses audiences, this format will allow you to engage and interact with huge visitor numbers.

    Service Station D6

    Service Station Digital 6 sheets offer both static and full motion capabilities. They are dynamic and engaging to visitors seeing them as they enter and exit the Motorway Service Area.

    Service Station Static 6

    Service Station 6 Sheets are located at every point of a motorist’s journey within a Motorway Service Area. These illuminated panels are located on all of the main vehicular and pedestrian routes. Service Station 6 sheets are eye-catching, highly visible and attention grabbing, allowing you to give your brand prestige and high impact.

    Motorway Billboards

    Motorway Billboards are positioned between junctions of high traffic flow and congestion across the UK’s motorway network giving advertisers the flexibility to target specific locations or go for a nationwide coverage.

    Petrol Pumps

    Whether its a sticker or clean Graffiti floor decals are not the newest format on the market, but they are now more relevant and useful than ever. especially when considering that a consumer’s head will be tilted downward, a floor advertisement is placed exactly where your customers will see it.

    Washroom Panels

    A3 Washroom Panels are located on the backs of toilet doors, above urinals and by hand-dryers. With long dwell times the panels are in unmissable locations in an uncluttered environment, giving your brand strong stand out.