Go that extra mile
Motorway and service station advertising utilises a variety of digital and traditional media located in high-traffic areas such as junctions, service station entrances and food halls in the UK. With a high dwell time of at least 20 minutes per MSA and attracting over £3 billion annual non-fuel spend MSA and motorways offer advertisers the opportunity to reach large portions of the UK public utilising media that is perfectly positioned in high-traffic areas.
Whether it be a store opening, product launch or a public information campaign our expert creatives and media planners at Priority Outdoor can help you execute an effective campaign to reach the right audience.
prioritise media
why motorway & service stations
Visibility
130,000 vehicles a day, pass any given point on the UK motorway network.
Audience
6.3 million motorists take advantage of UK Motorway Service Areas every week
Exposure
The volume of people who see outdoor advertising means you can hit a range of people.
Cost Effective
49% more likely to have seen both motorway service area ads
Dwell Times
The MSA network receives over 6.3 million weekly visitors and 32 million annually
Frequently Asked Questions
How Much Does it cost to advertise in Service Stations (MSAs - Motorway service Areas)
Costs depend on format, campaign length, and location. Contacting an agency specialising in MSA campaigns will help create a custom budget and strategy suited to your objectives.
How Much Does It Cost to Advertise on Motorway Billboards?
Costs vary based on the location, duration of the campaign, ad format, and other factors. High-traffic routes may command premium rates due to higher potential impressions, while digital formats may offer flexible pricing models based on timing and ad rotation.
What is the audience advertising in Service Stations and Motorway Billboards
This form of advertising effectively targets a diverse demographic, including commuters, tourists, logistics and freight drivers, and long-distance travellers. Campaigns can be adapted to target specific audience types and geographic regions.
What Industries Benefit Most from Motorway Billboards?
Industries such as automotive, fast food, tourism, roadside services, retail, and tech benefit greatly from this format, given their need to reach mobile audiences quickly and impactfully.
Can I Target Specific Locations or Routes with Motorway Advertising?
Yes, campaigns can be strategically positioned at key service stations or along major routes to align with target markets. This allows brands to achieve both regional and national reach, targeting specific drivers’ journeys.
Is MSA Advertising Effective for Local and National Campaigns?
Yes, it offers flexibility. Local campaigns can target specific routes, while national campaigns can be scaled to cover a network of service areas, enhancing reach and visibility.
