Billboard
Advertising

The Original OOH format

Billboard Advertising

Unmissable Out-of-Home

Billboard advertising dominates key locations throughout the UK, providing advertisers with the flexibility to target specific areas or achieve nationwide coverage. These advertising formats are strategically designed to engage motorists, passengers, and pedestrians, with some billboards stretching up to 12 meters in length. As traditional billboards evolve into digital formats, advertisers gain even more precise targeting options and creative freedom.

At Priority Outdoor, our consultants specialize in helping you select the ideal site positions and confirming availability, ensuring your billboard advertising campaigns reach their intended audience with maximum impact.

billboard formats

96 Sheet Billboard

96 Sheet billboards are as big as it gets for the standard formats. At 12m wide and 3m tall, they are very hard to miss. The extra width allows creative professionals to produce stunning panoramic content which will inspire.

48 sheet Billboard

The common or garden billboard, 6m wide by 3m tall. Great coverage and prime locations available. Billboards are often used as part of a wider campaign, frequently partnered with bus advertising.

Mega 6 sheet Billboard

Mega 6 screens are huge roadside portrait boards. Mega 6’s are a format that is totally focused on key town and city arterial routes. Designed to attract the attention of the drivers and passengers. The portrait format opens up new creative possibilities for OOH campaigns..

Iconic Sites & Billboards

Few advertising formats offer the prestige, impact, and exposure that can be achieved utilising some of the iconic billboard advertising sites. From the iconic Piccadilly lights in London to Manchester's largest billboard in Europe these iconic sites can elevate the public awareness of any brand, product, or message.

billboard formats

96 Sheet Billboard

96 Sheet billboards are as big as it gets for the standard formats. At 12m wide and 3m tall, they are very hard to miss. The extra width allows creative professionals to produce stunning panoramic content which will inspire.

48 sheet Billboard

The common or garden billboard, 6m wide by 3m tall. Great coverage and prime locations available. Billboards are often used as part of a wider campaign, frequently partnered with bus advertising.

Mega 6 sheet Billboard

Mega 6 screens are huge roadside portrait boards. Mega 6’s are a format that is totally focused on key town and city arterial routes. Designed to attract the attention of the drivers and passengers. The portrait format opens up new creative possibilities for OOH campaigns..

Iconic Sites & Billboards

Few advertising formats offer the prestige, impact, and exposure that can be achieved utilising some of the iconic billboard advertising sites. From the iconic Piccadilly lights in London to Manchester's largest billboard in Europe these iconic sites can elevate the public awareness of any brand, product, or message.

Start Your Campaign

    We are pleased to have many
    trusted partners.

    why billboard advertising

    Creative

    Billboards are not only just static images but also offer advertisers the option to create a special build. Special builds usually continue the creative out of the billboard frame allowing for the creative to stand out and give your billboard advertising campaign a boost. 

    Targeted

    Our planners can assist you with planning the location, timing, and duration of your billboard advertising campaign. Let us take the strain of building your next campaign whether it is national or local.

    Targeted

    Our planners can assist you with planning the location, timing, and duration of your billboard advertising campaign. Let us take the strain of building your next campaign whether it is national or local.

    Visibility

    98% of people see an OOH ad each week

    Audience

    The average consumer spends 70% of their time Out of Home.

    Exposure

    71% of consumers look at  roadside billboards

    Engaging

    Nearly 26% of customers have visited a website in response to an OOH advert

    Efficient

    Billboard marketing costs 80% less than television advertising

    prioritised by

    retail billboard advertising

    Retail

    Billboards work tremendously well for retail sector advertising given their commanding locations in key towns and cities. With the ability to target important traffic routes and key urban roads, billboards should be considered if you are advertising in the retail sector. 

    travel & tourism billboard advertising

    Tourism

    Billboards are very often used as part of a tourism campaign. Town visiting authorities, tourism boards and attraction sites all utilise the power of billboards. Targeted to heavily populated / visited locations to give you the maximum exposure for your marketing budget.

    digital billboard advertising campaigns for charity sector

    Charity

    Billboards and charities have a long history and when it comes to making an important statement, size really does matter. Charities often have immense pressure on budgets, and in recognition of this, we offer heavy discounts to charities on billboards and indeed all formats, subject to provision of a registered charity number.

    Frequently Asked Questions

    How much is it to advertise on a billboard?

    This is always the most asked question and often the hardest to answer as it depends on many variables such as time of year, location(s), duration and the formats used. Given the number of choices and variants of billboards available across the U.K  we would recommend that you contact us so that we can give you an accurate quote for your specific needs.

    Which billboard format is the most popular?

    There is a huge choice of formats within the billboard advertising ranging from eye-level digital screens to the more dominating, high-impact large format options. There are also many more eye-catching formats you can include in your campaign so please contact us for more information.

    What is the audience for billboards will I be able to reach my target audience?

    Billboard advertising in the UK targets a diverse audience, including urban and suburban commuters traveling to work, domestic and international tourists in city centres and popular attractions, retail and grocery shoppers in high-footfall areas, sports fans and event attendees near venues, local residents in various neighbourhoods, motorists on major roads, business professionals in commercial districts, and students near educational institutions. These advertisements are strategically placed to capture the attention of specific groups, making billboard advertising an effective medium for reaching a broad and varied demographic.

    Do you cover both Digital & static Billboards London?

    Yes, we do. Both have their costs and benefits and as an independent agency, we can offer a mix of both as well as include formats in not covered here.

    Do you cover the whole of the U.K?

    Yes, we do. we can help you plan both local and national campaigns in any and a combination of cities and areas.

    Take a look at our most recent campaigns