News & Insight

Here in my car....

Traditionally, the month of March sees the highest car sales in the UK, primarily due to the introduction of new number plates, which are released on the 1st of March each year. The allure of having the latest registration plate often drives a surge in demand as buyers are attracted to the novelty and the perception of having a newer vehicle. However, it’s important to note that the exact sales figures can vary from year to year, and other months like September, which also have plate changes, can see strong car sales as well.

So as UK car sales enter their second busiest period of the year Priority Outdoor take a look at the benefits of using one of the most effective environments for reaching motorists “Roadside Advertising”.

Roadside advertising can reach a highly targeted audience of drivers and passengers who are already on the road. By strategically placing ads along busy highways, main roads, or near traffic intersections or in areas where their target audience is likely to commute, dealerships can capture the attention of individuals who are in close proximity to their location. This increases the likelihood of attracting potential customers who are actively looking for cars or considering a purchase. A localised approach can be particularly advantageous for smaller dealerships looking to establish a strong presence in their community or neighbourhood.


Unlike other forms of advertising that require active engagement from the viewer, roadside ads are visible 24/7 to drivers, passengers and pedestians passing by. Additionally, the long lifespan of roadside ads allows dealerships to enjoy continuous visibility without frequent updates or maintenance costs. This constant exposure helps build brand recognition and familiarity, increasing the chances of potential customers remembering the dealership when they are ready to make a purchase.

Compared to some other forms of advertising, such as television or radio, roadside advertising can be more affordable while still providing substantial exposure. A well-executed roadside advertising campaign can position the dealership as a preferred choice and create a memorable impression in the minds of consumers.

Find out more about our Roadside formats