Ocuplan Multi Channel Campaign

The Brief

OcuPlan is one of the UKs leading provider of treatment for long-term eye conditions like glaucoma, ocular hypertension, age-related macular degeneration and diabetic retinopathy.

The Proposal

We recommended a multi channel approach across outdoor and radio ensuring a harmonious message across each channel. Working with our sister company Priority Radio and utilising both Smooth Radio South Sussex and bus rear advertising panels we managed to achieve complete saturation of their target area.