Peta Animal Rights Viral Billboard Campaign

The Brief

Peta is an animal rights UK-based charity dedicated to establishing and protecting the rights of all animals.

Peta’s brief this time was us to find appropriate locations for their latest campaign “Sea Things” which was to target people to stop eating fish and go Vegan. They wanted to target fishing towns/villages across the UK.

The Proposal

We identified several locations in close proximity to fishmongers and fish & chip shops within fishing towns/villages. We recommended using lenticular posters on free standing 6 sheets in the North East Lincolnshire area, as this is the UK centre for seafood processing, with more than 5,000 people directly employed in the industry. Lenticular print gives an illusion of depth, or the ability to change or move as they are viewed from different angles. The campaign went live in April 2023.