Rail
Advertising

TALK TO COMMUTERS

Rail
Advertising

Your Campaign Always On Track

Advertising across the Rail Network gives you big, hard-hitting formats that connect with commuters. With stations in most villages, towns and cities you can build a campaign with reach and frequency quickly. With new digital formats available, your creativity can give you much more talkability than ever before. If you want to stay local or have national exposure, our planning systems will create the campaign that fits your objectives. 

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Transvision

These large digital boards are placed by the train-time boards and give unique appeal by being located in the busiest stations in the UK. Their size and placement make them unavoidable and generates a wow factor.

48 Sheet

One of the largest static formats across the rail network, 48 sheets give your campaign impact in the rail environment, even when platforms and ticket halls are busy. Prime positioning in high dwell time locations allows people time to retain and respond to your message.

48 Sheet

One of the largest static formats across the rail network, 48 sheets give your campaign impact in the rail environment, even when platforms and ticket halls are busy. Prime positioning in high dwell time locations allows people time to retain and respond to your message.

6 sheet

Located in high footfall areas across UK rail stations, 6 sheets are unmissable to the commuter. Static and digital options are available in locations reaching passengers in ticket halls, platforms, and waiting areas giving you the attention you seek.

4 Sheet

This "notice board" format gives your campaign great coverage that is a must for every campaign. 4 sheets give you reach and frequency to gain attention with a broad audience.

4 Sheet

This "notice board" format gives your campaign great coverage that is a must for every campaign. 4 sheets give you reach and frequency to gain attention with a broad audience.

Passenger panels

Located inside the carriages and often where you exit, passenger panels give you eye-level attention. With journeys being longer on trains, it gives them more time to absorb your message.

Ticket Barriers

The only rail advertising format you cannot miss as everyone has to pass through the gateway. Ticket barriers put your message in full view making it unmissable to all passengers giving you the best reach and frequency.

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    why rail advertising

    Business Audiences

    This hard-to-reach audience makes rail the ultimate way to access them every day. The extended dwell time you are exposing them to will give you cut-through in a hard marketplace.

    Big Reach

    With 1.8 billion passenger journeys a year, Rail advertising gives you the scale and touch-points across the network to reach the audience on a local or national level, depending on your objectives.

    Commute & Leisure

    Being the only route to reach commuters and an impressive way to grab the attention of leisure travellers, rail is a dynamic and impressive way to showcase your brand.

    Visibility

    1.7 billion train journeys taken in 2019

    High Frequency

    60% of commuters use the same station weekly

    Dwell Times

    Commuters experience high dwell times

    Audience

    58% of rail passengers are business decision-makers

    Targeted

    75% of rail passengers are ABC1

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    train station advertising formats in the uk
    Recruitment

    With Rails Stations across the whole UK, it is the ideal solution for all recruitment campaigns. If you have a national or local recruitment drive we can advise on the right format to deliver results in the areas you want to target. Rail also offers extended dwell time along with daily presence.

    manchester metro link tram with advertising
    Tourism

    The large rail network across the UK is vastly used by people to travel for weekend breaks, reaching the countryside or a day out. You can reach your targets when they are in a relaxed and welcoming mood, this could also be the last point they view your campaign before booking further activities.

    rail station advertising in london
    Retail

    Rail stations have grown over the years with most now not just being the place to catch a train. They are now a hub of retail & food outlets being a place to eat & drink, meet friends and locals to shop. Your campaign could be a local level or national brand message, we have the ability to scale to give you maximum reach and frequency.

    Looking for a specific
    ?

    Contact us now to start planning your campaign

    Looking for a specific
    ?

    Contact us now to start planning your campaign