Retail
Advertising

How to stand out in a busy environment

Start Your Campaign

Whether you’re looking to build your brand or influence shoppers at a vital stage of their journey, advertising in shopping centres, malls and retail parks & districts puts your brand front and centre in retail and leisure destinations giving advertisers the opportunity to influence consumer spending.

The retail environment offers  a rich choice of advertising formats to utilise. These include digital which are a smart way to bring your message shoppers using programmatic methods .

From Retail parks, Supermarkets and shopping centres, here at priority, we can help you look at your campaign objectives and recommend formats, locations and audience.

Influential

When in retail and shopping environments, consumers are primed to make spontaneous purchasing decisions; half of shoppers will impulse-buy when out and about in shopping centres. In the UK this equates to an “impulse economy” of over £21 billion.

Hard-working

DOOH in shopping centres is that it is an excellent way to combine brand messaging with service provision. Digital kiosks can double up as information hubs.

Big dwell times

Around 8 million consumers visit shopping malls in Britain every week. People don’t just visit malls because they are convenient; they are a central part of the leisure activities of millions of people up and down the country. This is one reason that online shopping hasn’t prevented malls from being bustling palaces of commerce.

why advertise in the retail environment

Reach

70% of adults visit a major shopping mall each week

Visibility

The average weekly household spending in the UK is £587.90

Audience

8 million consumers visit shopping malls in Britain every week.

Exposure

54%
of consumers visit a retail park at least once a week

Recognition

48% of the UK population do a big shop on a weekly basis

Start Your Campaign Today

    0330 133 2244

    hello@priorityoutdoor.co.uk

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    prioritise media

    6 Sheets (Billboards)

    These billboards may be at the entrance or exit points, in food courts or other such themed areas to target specific demographics and consumers.

    Lifts & Escalator Wraps & Panels

    Lifts & escalators allows advertisers to get creative with their messaging and ads can be placed within lifts, across lift panels and doors, and even on the sides or moving steps of escalators to catch the eye and draw attention in.

    48 Sheet (Large Format Billboards)

    The consumer’s advertising experience can begin before they even enter the retail environment, and brands can place marketing billboards en route. Doing this strategically can spark a desired course of action or act as a reminder for those about to arrive at your chosen destination.

    more

    D96 Digital Billboards

    Designed to dominate retail settings, these super-sized and dual-sided digital billboards are designed to target and engage with consumers as they shop and enjoy leisure time.

    Trolleys & Baskets

    One of the most influential buyer behaviour advertising tools literally at the hands of the consumer. Provides a format for product choice persuasion with a dwell time of 30 – 45 minutes dwell time from pick up.

    Within the various size offerings that supermarket advertising provide, there are different ranges of visual opportunities to help maximise your impact, exposure and reach.

    Fitting Room Panels

    Changing room posters offer the unique opportunity to reach audiences by gender, age and demographic profile, delivering efficient targeting and minimal wastage. Dwell time is high, with women often trying on several outfits in a changing room and focus attention on the ad.

    6 Sheets (Billboards)

    These billboards may be at the entrance or exit points, in food courts or other such themed areas to target specific demographics and consumers.

    Lifts & Escalator Wraps & Panels

    Lifts & escalators allows advertisers to get creative with their messaging and ads can be placed within lifts, across lift panels and doors, and even on the sides or moving steps of escalators to catch the eye and draw attention in.

    Lifts & Escalator Wraps & Panels

    Lifts & escalators allows advertisers to get creative with their messaging and ads can be placed within lifts, across lift panels and doors, and even on the sides or moving steps of escalators to catch the eye and draw attention in.

    48 Sheet (Large Format Billboards)

    The consumer’s advertising experience can begin before they even enter the retail environment, and brands can place marketing billboards en route. Doing this strategically can spark a desired course of action or act as a reminder for those about to arrive at your chosen destination.

    more

    D96 Digital Billboards

    Designed to dominate retail settings, these super-sized and dual-sided digital billboards are designed to target and engage with consumers as they shop and enjoy leisure time.

    D96 Digital Billboards

    Designed to dominate retail settings, these super-sized and dual-sided digital billboards are designed to target and engage with consumers as they shop and enjoy leisure time.

    Trolleys & Baskets

    One of the most influential buyer behaviour advertising tools literally at the hands of the consumer. Provides a format for product choice persuasion with a dwell time of 30 – 45 minutes dwell time from pick up.

    Within the various size offerings that supermarket advertising provide, there are different ranges of visual opportunities to help maximise your impact, exposure and reach.