Roadside &
Motorway Advertising

Campaigns your way,
on the Highway

Go that extra mile

Roadside and Motorway advertising utilises a variety of media but often just refers to billboard formats, both digital and traditional which are located in high traffic areas such as junctions, motorways service stations, roundabouts and major arterial routes throughout most towns and cities in the UK.

Whether it be a store opening, product launch or a public information campaign our expert creatives and media planners at Priority Outdoor can help you execute an affective campaign that will reach the right audience.

High Impact

Because static roadside advertising will get your business seen by millions It offers impactful reactions that can generate an amazing return on investment for advertisers.

Captive Audience

People stuck in traffic, commuting to and from work or strolling along a retail high street tend to use the same routes daily. This means that you can be there to remind them of your product or service day-in-day-out and effectively influencing their purchasing decisions.

Targeting

Roadside & Motorway formats can reach any audience whether it be commuters, pedestrians, passengers or cyclists. Whatever your product or service, you can successfully sell to the right customer through billboard advertisements.

why go roadside

Visibility

130,000 vehicles a day, pass any given point on the UK motorway network.

Audience

Roadside advertising is always ‘on’, pushing your message 24 hours a day, 7 days a week.

Exposure

The sheer volume of people who see this type of outdoor advertising media means you can hit a broad range of people.

Cost Effective

49% more likely to have seen both motorway service area ads

Dwell Times

Motorway billboards may also be placed at service stations, roundabouts or on the side of buildings or structures.

prioritise media

Digital Billboards

Motorway & Roadside Billboards are designed to speak to motorists, passengers and pedestrians. They are very hard to miss, with some boards running up to 12m in length and as traditional billboards change to digital, this format offers greater targeting and more creative freedom.

Digital Bus Stops

With their ability to reach both bus users and passers-by advertisers are offered the chance to play with their message and creative. Their size, brightness & eye-level positioning helps make them one of the most cost effective advertising formats available on the high street.

AdVans

A Digital AdVan can bring any campaign to life and allow you to entertain and communicate to to both motorists and passer-by's and when combined with our free route planning we can give your campaign, a strategic edge to your advertising.

Lamp Posts

They’re one of the most cost-effective ways of targeting large audiences on busy high streets and roads. Banners offer high viewing frequency to your audience, and as lampposts are located on almost every street and road, they offer the most diverse range of locations of any other outdoor media.

Petrol Pumps

Whether its a sticker or clean Graffiti floor decals are not the newest format on the market, but they are now more relevant and useful than ever. especially when considering that a consumer’s head will be tilted downward, a floor advertisement is placed exactly where your customers will see it.

Service Stations

Motorway service areas are visited by hundreds of thousands of people from across the demographic spectrum each day.
That means service stations are fertile ground for brands looking to increase awareness and influence consumer perceptions.

Telephone Boxes

The UK network of public telephone you the ability to give your campaign a roadside presence. Situated along busy roads and high streets throughout the UK, digital phone boxes are a great way to reach your target consumers.

Digital Billboards

Motorway & Roadside Billboards are designed to speak to motorists, passengers and pedestrians. They are very hard to miss, with some boards running up to 12m in length and as traditional billboards change to digital, this format offers greater targeting and more creative freedom.

Digital Bus Stops

With their ability to reach both bus users and passers-by advertisers are offered the chance to play with their message and creative. Their size, brightness & eye-level positioning helps make them one of the most cost effective advertising formats available on the high street.

AdVans

A Digital AdVan can bring any campaign to life and allow you to entertain and communicate to to both motorists and passer-by's and when combined with our free route planning we can give your campaign, a strategic edge to your advertising.

Lamp Posts

Experiential marketing entails the creation of immersive, pop-up experiences that invite users to “talk, live, breathe” the brand.

Petrol Pumps

Whether its a sticker or clean Graffiti floor decals are not the newest format on the market, but they are now more relevant and useful than ever. especially when considering that a consumer’s head will be tilted downward, a floor advertisement is placed exactly where your customers will see it.

Service Stations

Motorway service areas are visited by hundreds of thousands of people from across the demographic spectrum each day.
That means service stations are fertile ground for brands looking to increase awareness and influence consumer perceptions.

Telephone Boxes

The UK network of public telephone you the ability to give your campaign a roadside presence. Situated along busy roads and high streets throughout the UK, digital phone boxes are a great way to reach your target consumers.