Screen & Film School Bus Rear Advertising Campaign

The Brief

Brighton Screen & Film School approached us to help them plan and execute their advertising campaign for the opening of 2 new schools in Manchester & Birmingham.
The budget was limited for the launch however they wanted a big reach and high frequency across both big cities.
They wanted to reach key areas of each city as well as around schools and colleges in the suburbs of each city.

The Proposal

An Out of Home campaign was recommended with bus advertising across the cities, strategically targeted roadside billboards and digital AdVans for hard to reach areas backed up with their social & digital campaigns. With budgets very limited for the launch only the bus campaign was run as this had a high reach and frequency.
The campaign was successful in filling the open day events in both cities and further campaigns are in the pipeline.