S&P Global provides essential intelligence. They provide governments, businesses and individuals with the right data, expertise and connected technology so that they can make decisions with conviction. They were seeking to communicate with a niche audience of institutional investors, investment and commercial banks, Insurance companies, investment advisors, wealth managers, corporations and Universities.
The priority team recommended digital screens in specific London Offices. The recommendations were based on the companies based in those offices and the offices were hand selected targeting specific businesses, focusing on reaching and delivering their creative messages directly to their target audience.