The Brief

The Air Ambulance Service (TAAS) is a registered charity in the UK that runs two emergency air ambulances, the Warwickshire & Northamptonshire Air Ambulance (WNAA) and the Derbyshire, Leicestershire & Rutland Air Ambulance (DLRAA), and also operates the national Children’s Air Ambulance, an emergency transfer service for seriously ill babies and children.

Children’s Air Ambulance wanted to promote their “Superheroes campaign to raise awareness and funds for the Children’s Air Ambulance. Targeting specific postcode areas the client wanted to look at formats that would raise awareness and also target the family audience.

The Proposal

Using large format billboards across Sheffield, Solihull and Burton upon Trent located in the specific postcode areas positioned on busy main arterial routes for maximum coverage and reach. We also included Supermarket Digital Supermarket 6 sheets located at Sainsburys and Asda in Doncaster and Newark. The Outdoor campaign was ran alongside programmatic radio across The Greatest Hits and Planet Rock

Media Mix

Supermarket Billboards 20%
Roadside Billboards 20%
Radio - Greatest Hits 60%