The Anfield Wrap London Underground Campaign

The Brief

The Anfield wrap delivers the most popular podcast and content for Liverpool city football club fans. They wanted to reach out in a striking way and create exposure with fans travelling to the Anfield ground.

The Proposal

We recommended cross track formats in key London Underground stations, as well as escalator panels in the main rail stations throughout Liverpool. Typical Anfield wrap humour was injected into the copy putting a smile on the fans faces as they travelled to the games, greatly increasing their subscriptions.