Established in 1553, Tonbridge School is one of the leading boarding and day schools in the UK. They contacted us seeking advice on raising awareness across Sevenoaks, Tonbridge and Marden.
We targeted residents, parents, and potential pupils in Tonbridge through strategically placed 48-sheet rail billboards. The media plan utilised both station and platform locations to maximise impressions and engage a wide, diverse audience, including commuters, parents, and professionals who regularly pass through these key areas.
This high-visibility placement ensured the school’s message reached 12 thousand rail users each day, significantly boosting brand awareness. The campaign was designed to promote upcoming open days and attract prospective students in this extremely competitive region of the UK.
