West Midlands Metro Advertising

The West Midlands Metro isn’t just a transport network it’s a powerful moving media platform connecting your brand to Birmingham, Wolverhampton, and key destinations in between. With trams operating daily across major city centres, shopping districts, and commuter routes, advertising on the West Midlands Metro offers broad visibility, repeated impressions, and high-value exposure across the region.
Whether you're aiming to reach city professionals, students, families, shoppers, or event-goers, Metro advertising positions your message at the heart of daily life across the West Midlands.

West Midlands Tram Advertising

The West Midlands Metro isn’t just a transport network it’s a powerful moving media platform connecting your brand to Birmingham, Wolverhampton, and key destinations in between. With trams operating daily across major city centres, shopping districts, and commuter routes, advertising on the West Midlands Metro offers broad visibility, repeated impressions, and high-value exposure across the region.
Whether you're aiming to reach city professionals, students, families, shoppers, or event-goers, Metro advertising positions your message at the heart of daily life across the West Midlands.
We are pleased to have many trusted clients.
We are pleased to have many trusted clients.

Metro formats

Full Tram Wraps

Wrap an entire tram to turn it into a bold, mobile billboard moving through Birmingham, Wolverhampton, and the surrounding area. With unmissable visual impact and constant movement through the region’s busiest zones, full tram wraps are ideal for brand awareness, campaign launches, and regional takeovers. Whether your message is for the public or professionals, these high-frequency moving ads deliver scale and impact.

Platform 6 Sheets

Position your brand at key tram stops with classic 6-sheet posters, strategically placed for maximum visibility during dwell time. Passengers waiting at platforms engage with your message at eye level — perfect for promotions, recruitment, events, or public messaging across local and regional zones.

Interior Panels

Interior panels present an opportunity to speak directly to a seated, often focused audience. These placements are ideal for messaging that needs a little more time to resonate such as public service campaigns, professional services, app downloads, or detailed recruitment drives. Interior ads deliver consistent exposure throughout the passenger’s journey, reinforcing brand messages in a calm, distraction-free environment.

more info...

Metro formats

Platform 6 Sheets

Position your brand at key tram stops with classic 6-sheet posters, strategically placed for maximum visibility during dwell time. Passengers waiting at platforms engage with your message at eye level — perfect for promotions, recruitment, events, or public messaging across local and regional zones.

Interior Panels

Interior panels present an opportunity to speak directly to a seated, often focused audience. These placements are ideal for messaging that needs a little more time to resonate such as public service campaigns, professional services, app downloads, or detailed recruitment drives. Interior ads deliver consistent exposure throughout the passenger’s journey, reinforcing brand messages in a calm, distraction-free environment.

more info...

Full Tram Wraps

Wrap an entire tram to turn it into a bold, mobile billboard moving through Birmingham, Wolverhampton, and the surrounding area. With unmissable visual impact and constant movement through the region’s busiest zones, full tram wraps are ideal for brand awareness, campaign launches, and regional takeovers. Whether your message is for the public or professionals, these high-frequency moving ads deliver scale and impact.

Reach

Connecting key locations across Birmingham, Wolverhampton, Dudley, and surrounding towns, the West Midlands Metro moves thousands of people each day through shopping centres, business districts, university campuses, and transport hubs, ensuring constant exposure for your campaign.

Engagement

Metro advertising formats, including exterior and interior placements, deliver both short exposure in transit and longer attention at platforms. This layering of impressions helps build recall and drives engagement among commuters, students, shoppers, and professionals.

Relevance

With routes aligned to real-life audience movement—commutes, retail visits, campus journeys, and leisure activities—Metro advertising lets you speak to the right people in the right places. Campaigns are tailored for relevance and resonance, whether you’re targeting families, visitors, or working professionals.

why
West
Midlands
Metrolink
Metro

why
West
Metro

Visibility

Connecting key locations across Birmingham, Wolverhampton, Dudley, and surrounding towns, the West Midlands Metro moves thousands of people each day through shopping centres, business districts, university campuses, and transport hubs, ensuring constant exposure for your campaign

Creativity

Metro advertising formats, including exterior and interior placements, deliver both short exposure in transit and longer attention at platforms. This layering of impressions helps build recall and drives engagement among commuters, students, shoppers, and professionals.

Targeted

With routes aligned to real-life audience movement—commutes, retail visits, campus journeys, and leisure activities—Metro advertising lets you speak to the right people in the right places. Campaigns are tailored for relevance and resonance, whether you’re targeting families, visitors, or working professionals.

Looking for a specific
?

5+

Formats & Environments within the West Midlands Metrolink network with a variety of characteristics and niches

Billboards
Bus.
Rail...
Retail
Airports
Bus.
Retail
Billboards
Rail...

Experts

in advertising via the west midlands Metrolink tram

Talk to us...

Take a look at our latest Campaigns

Our latest Campaigns

Prioritised
by

While tram advertising can work for virtually any brand, certain sectors consistently benefit from the reach, visibility, and credibility that the Birmingham & West Midlands Metro network delivers.

Retail

Metro lines pass through Birmingham’s major retail destinations—from the Bullring and Grand Central to Wolverhampton’s Mander Centre. This makes it ideal for high-street promotions, store launches, and online-to-offline marketing approaches.

Tourism

The West Midlands is home to events, attractions, and cultural venues. From Symphony Hall and National Exhibition Centre (NEC) to heritage sites and festivals, Metro campaigns help drive visibility, ticket sales, and attendance among both residents and visitors.

Charity

Tram campaigns are well-suited to councils, NHS trusts, charities, and public messaging. With trusted visibility and strong dwell time, Metro is ideal for public awareness, behaviour change, or fundraising initiatives. Registered charities also benefit from our discounted rates.

Education

With Birmingham’s many universities, training centres, and employers nearby, Metro interiors and platforms reach students and jobseekers across daily routes. Whether you’re promoting enrolments, apprenticeships, or careers fairs, this format offers reliable brand exposure along commuting corridors.

prioritised
by

While tram advertising can work for virtually any brand, certain sectors consistently benefit from the reach, visibility, and credibility that the Birmingham & West Midlands Metro network delivers.

Retail

Metro lines pass through Birmingham’s major retail destinations—from the Bullring and Grand Central to Wolverhampton’s Mander Centre. This makes it ideal for high-street promotions, store launches, and online-to-offline marketing approaches.

Tourism

The West Midlands is home to events, attractions, and cultural venues. From Symphony Hall and National Exhibition Centre (NEC) to heritage sites and festivals, Metro campaigns help drive visibility, ticket sales, and attendance among both residents and visitors.

Charity

Tram campaigns are well-suited to councils, NHS trusts, charities, and public messaging. With trusted visibility and strong dwell time, Metro is ideal for public awareness, behaviour change, or fundraising initiatives. Registered charities also benefit from our discounted rates.

Education

With Birmingham’s many universities, training centres, and employers nearby, Metro interiors and platforms reach students and jobseekers across daily routes. Whether you’re promoting enrolments, apprenticeships, or careers fairs, this format offers reliable brand exposure along commuting corridors.

Popular
Networks

As an independent agency we have access to media across every Tram networks throughout the whole of the UK, allowing you to reach any audience in any UK town and city.

Edinburgh

Sheffield

Nottingham

Manchester

Frequently Asked Questions

How much does it cost to advertise on the West Midlands Metro?

Advertising costs vary depending on the format you choose, campaign length, and the number of trams or stops booked. Premium options like full tram wraps or digital screens command higher rates, while formats such as interior panels or coving ads are more cost-effective for smaller budgets. For a tailored quote, get in touch and we’ll build a package based on your campaign objectives.

What advertising formats are available on the Metro?

There’s a wide range of formats to suit every brand and budget. Options include:

  • Full tram wraps
  • Superside & T-side panels
  • Platform 6-sheets
  • Tram stop wraps
  • Interior panels
  • Coving panels
  • Digital in-tram screens
  • Digital platform screens

This flexibility allows you to run high-impact, prestige campaigns or hyper-targeted messaging, depending on your needs.

Is tram advertising effective in Birmingham and the West Midlands?

Yes. Trams operate daily through the busiest parts of Birmingham, Wolverhampton, Dudley and Sandwell, offering repeated impressions and strong brand recall. Advertising is visible both to passengers and to people in the surrounding environment, giving you impact on board, at stops, and on the wider streetscape.

Can I target specific routes or stops?

Absolutely. Campaigns can be tailored to focus on particular stretches of the line, individual stops, or key areas such as Birmingham city centre, Grand Central, or Wolverhampton St George’s. We’ll work with you to plan placements that align with your target audience and campaign goals.

How long should my campaign run?

Campaigns typically run from 2 weeks up to 12 months, depending on objectives. Short bursts work well for events, launches, or time-sensitive promotions, while longer-term bookings help build consistent awareness and reinforce brand presence.

Do Metro campaigns work for B2B as well as consumer brands?

Definitely. While consumer-facing campaigns are common, the Metro is also highly effective for B2B messaging. With routes serving business districts, professional commuters, and decision-makers travelling daily, tram advertising is a credible and visible channel for services, recruitment, and corporate branding.

Start Your Campaign

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We have worked with Priority Outdoors for Radio Campaigns and using 6 sheets. We have been really impressed with the support, quick turn around and outcome of both, and looking to use Priority Outdoors more throughout the next year.

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Fantastic communication, very helpful and friendly and very reasonable pricing. Great service, would 100% recommend.

We highly recommend Priority Outdoor

We recently worked with Sue and the team at Priority Outdoor and the experience was excellent. We had our artwork printed on billboards and petrol nozzles and the results were outstanding. The quality of the prints exceeded our expectations, and the service was professional and efficient from start to finish. We highly recommend Priority Outdoor for all your advertising needs!

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      It is wonderful to work with people that we can trust

      We have loved working with Priority Outdoor! It has been extremely straight forward and enjoyable. It is wonderful to work with people that we can trust and who eagerly put our interests first. It’s been a very good and encouraging experience.

      We have been really impressed with the support

      We have worked with Priority Outdoors for Radio Campaigns and using 6 sheets. We have been really impressed with the support, quick turn around and outcome of both, and looking to use Priority Outdoors more throughout the next year.

      Great service, would 100% recommend.

      Fantastic communication, very helpful and friendly and very reasonable pricing. Great service, would 100% recommend.

      We highly recommend Priority Outdoor

      We recently worked with Sue and the team at Priority Outdoor and the experience was excellent. We had our artwork printed on billboards and petrol nozzles and the results were outstanding. The quality of the prints exceeded our expectations, and the service was professional and efficient from start to finish. We highly recommend Priority Outdoor for all your advertising needs!