Established in 2013, White Fox boutique is quickly becoming a leading international fashion brand. Looking to expand its presence in the UK market White Fox approached Priority Outdoor to help them continue their growth by engaging a broad audience with a visually striking campaign that would leave a lasting impression.
We designed a multi-format Out of Home (OOH) campaign for White Fox, deploying a strategic mix of high-impact placements to maximize city-wide visibility. The campaign featured fully wrapped buses and bus rear ads, transforming public transport into mobile billboards that navigated key urban routes, ensuring repeated exposure throughout the day. Large-format 48-sheet and smaller 6-sheet billboards were positioned in high-traffic areas, reinforcing brand messaging with commuters and pedestrians alike. Additionally, Metrolink tram stop placements and full-livery taxis extended the campaign’s reach to high-footfall pedestrian zones and busy city streets.
By combining static and mobile formats, we created a dynamic, multi-touchpoint campaign that engaged audiences across their daily routines. This layered approach allowed White Fox to maintain a strong brand presence throughout Greater Manchester, amplifying awareness and ensuring consistent visibility across diverse urban environments. The campaign’s design aligned with White Fox’s bold aesthetic, complementing other media channels and contributing to a unified, city-wide brand strategy.
