XRdoge is a decentralised, peer-to-peer, community driven, memetic network. XRdoge’s aim is to get itself into as many people’s hands as quickly as possible, thus driving the memetic power of network effect. They contacted us with this in mind and asked us to provide them with a range of outdoor advertising formats throughout London, with an emphasis on reach and impressions.
In order to create a ‘wow’ moment for the brand we suggested a variety of billboards throughout the financial districts of London and a stand-alone location that captures the attention of all traffic heading into London on this key transport route, delivering a focal point for the brand to achieve high impact and resonance. The A40 Power Station offers brands the opportunity to leave a lasting impression on high value consumers as they travel into London.