Ambient advertising
Ambient Advertising offers advertisers a variety of ways, environments and media to reach any target audience. Ambience is all about creativity and surprising your audience with your ad placement. Ambient advertising is intelligently placed, has a wow factor and makes a direct impact on the minds of consumers, making it an economical, highly targeted and effective way of communicating the message to your target consumers.
Here at priority, we look at your campaign objectives and will recommend formats, locations and timing availability.
prioritise media
why Ambient advertising
Reach
49% of consumers noticed street-level OOH advertising in the past month
Visibility
52% of consumers noticed street level ads that gave directions to a business
Audience
More than 60% of consumers are believed to respond to outdoor advertising.
Exposure
As a result of spending more time on outdoor pursuits, consumers are noticing OOH ads 45% more than pre-pandemic levels
Recognition
62% of viewers engaged in mobile device actions after seeing a street-level ad, such as searching for or visiting the advertiser’s website.
Frequently Asked Questions
How Much Does Ambient Advertising Cost?
The cost of ambient advertising varies greatly depending on the concept, location, scale, and duration of the campaign. Customised installations or experiential ads can range from smaller budgets for local campaigns to substantial investments for large-scale executions. Contact us to discuss your specific needs and receive a tailored quote.
What Are Some Examples of Ambient Advertising?
Ambient advertising includes creative campaigns that break the norm of traditional advertising spaces. Examples include branded installations, street art, guerrilla marketing, interactive displays, and projections on buildings. This format focuses on engaging consumers in unexpected and memorable ways, often in high-traffic locations.
Where Can I Use Ambient Advertising?
Ambient ads can be strategically placed almost anywhere, from high-traffic streets, shopping centres, and parks, to transportation hubs like train stations and airports. The aim is to place your message in unexpected and high-impact settings to maximise visibility and engagement.
Why Use Ambient Advertising?
Ambient advertising captivates audiences by standing out from traditional ad formats. It engages people in their daily environments in surprising, memorable ways, fostering greater brand recall. This creative approach often leads to stronger connections, virality, and extensive media coverage for campaigns.
What Audiences Can Ambient Advertising Reach?
Ambient campaigns can target a wide range of audiences based on their location and concept. For instance, they can be aimed at urban commuters, shoppers, leisure seekers, or festival attendees. By carefully choosing the environment, brands can reach specific demographics, from local residents and tourists to niche interest groups.
