Guerrilla
Advertising & Marketing

you don’t need many. You need only one good one

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Guerrilla advertising & marketing strategy is designed to reach the general public out on the streets in order to promote goods, services, messages or an idea to a potentially large and diverse audience. It is almost universally considered to be a budget-conscious marketing strategy, and has been since the phrase “guerrilla marketing” first became a widely understood marketing concept.

Whether it be a political or social statement or even the launch of a new series or product our expert creatives and planners at Priority Outdoor can help you plan an effective campaign that will reach the right audience.

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Reverse Graffiti

Reverse Graffiti is a highly effective way to get attention since the floor is rarely used as a communication medium. There are a variety of options available so you can be sure to get the message across in hyper-targeted outdoor locations.

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Wall Murals

Mural falls into the ambient advertising catergory They are hand-painted advertising that appears on a walls in carefully selected locations. Sometimes the ads are called hand-painted billboards. There’s no standard size, location or style.

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Projections

Projection advertising is a bold way of striking an audience and offers a much more captivating experience than traditional advertising methods. Projection advertising is less expensive than digital billboards and offers much more adaptability.

Floor Decals

Whether its a sticker or clean Graffiti floor decals are not the newest format on the market, but they are now more relevant and useful than ever. especially when considering that a consumer’s head will be tilted downward, a floor advertisement is placed exactly where your customers will see it.

Experiential

Experiential marketing entails the creation of immersive, pop-up experiences that invite users to “talk, live, breathe” the brand.

Wild/Legal Fly-posting

UK councils have created authorised poster sites in many city centres, allowing full-size posters in optimum urban centres at great costs. This provides a great local platform for advertisers in their chosen cities. Fly posters now exceeds its initial music niche and have spread to fashion, luxury, leather goods, press, start-ups, hotels and more.

AR Audio & Visual Mural

A great example of audio-enhanced immersive OOH, enabling a perfect harmony of both 3D OOH & augmented reality. Integrate either sonic logos, radio ads or music into your immersive experience to stand out from the crowd in a cluttered marketplace

CGI

This technology involves the use of 3D modelling, rendering, and animation techniques to produce moving images that can simulate reality, convey information, tell stories, or promote products and services. Advertisers can create dynamic and visually engaging content that often combines real-world elements with digitally generated elements, enhancing the viewer's experience and expanding creative possibilities.

Reverse Graffiti

Reverse Graffiti is a highly effective way to get attention since the floor is rarely used as a communication medium. There are a variety of options available so you can be sure to get the message across in hyper-targeted outdoor locations.

Wall Murals

Mural falls into the ambient advertising catergory They are hand-painted advertising that appears on a walls in carefully selected locations. Sometimes the ads are called hand-painted billboards. There’s no standard size, location or style.

Projections

Projection advertising is a bold way of striking an audience and offers a much more captivating experience than traditional advertising methods. Projection advertising is less expensive than digital billboards and offers much more adaptability.

Experiential

Experiential marketing entails the creation of immersive, pop-up experiences that invite users to “talk, live, breathe” the brand.

Floor Decals

Whether its a sticker or clean Graffiti floor decals are not the newest format on the market, but they are now more relevant and useful than ever. especially when considering that a consumer’s head will be tilted downward, a floor advertisement is placed exactly where your customers will see it.

Wild/Legal Fly-posting

UK councils have created authorised poster sites in many city centres, allowing full-size posters in optimum urban centres at great costs. This provides a great local platform for advertisers in their chosen cities. Fly posters now exceeds its initial music niche and have spread to fashion, luxury, leather goods, press, start-ups, hotels and more.

AR Audio & Visual Mural

A great example of audio-enhanced immersive OOH, enabling a perfect harmony of both 3D OOH & augmented reality. Integrate either sonic logos, radio ads or music into your immersive experience to stand out from the crowd in a cluttered marketplace

CGI

This technology involves the use of 3D modelling, rendering, and animation techniques to produce moving images that can simulate reality, convey information, tell stories, or promote products and services. Advertisers can create dynamic and visually engaging content that often combines real-world elements with digitally generated elements, enhancing the viewer's experience and expanding creative possibilities.

Looking for a specific
?

Contact us now to start planning your campaign

Contacts us

Looking for a specific
?

Contact us now to start planning your campaign

Contacts us

why go guerrilla

Visibility

The more unconventional, the more stunning it will be on your target audience’s eyes.

Audience

Guerilla marketing campaigns are highly targeted in terms of the location where they are launched.

Exposure

When you get other people to talk about your brand, you’re gaining free exposure

High Impact

Guerrilla, much like experiential marketing is all about direct engagement with consumers and creatively interacting with them in a memorable way.

Targeting

Target your audience with guerrilla advertising by using creative, location-specific tactics and personalized messaging to engage them effectively.

Captive Audience

Campaigns launched with the deliberate intention of surprising competitors whilst wowing target audiences in environments where they will be most receptive.

Cost Effective

Guerrilla campaigns are typically low budget & a cost-effective way to build brand awareness.

Dwell Times

This form of marketing will generate buzz amongst your audience & their friends

Frequently Asked Questions

How Much Does Guerrilla Advertising Cost?

The cost of guerrilla campaigns can vary widely, as they are often tailored to unique locations, materials, and creative concepts. While it can be highly cost-effective compared to traditional advertising, high-impact guerrilla stunts may require larger investments. We can provide tailored quotes based on your campaign needs.

What Audiences Can Guerrilla Advertising Reach?

Guerrilla advertising can reach diverse audiences depending on where and how it is executed. Campaigns can target urban dwellers, tourists, students, commuters, or festival-goers, depending on the chosen environment and creative execution.

Do I Need Permission for Guerrilla Advertising?

Yes, permissions may be required depending on the location, type of activity, and local regulations. Engaging with authorities and ensuring compliance is crucial to avoid legal issues. We can assist with acquiring permits and navigating regulatory requirements for your campaign.

Is Guerrilla Advertising Suitable for All Brands?

Guerrilla advertising can be effective for a range of brands, but it works best for those open to creative, outside-the-box thinking. It is especially beneficial for brands looking to make a bold statement, stand out from competitors, and engage audiences in a memorable way.

Can Guerrilla Advertising Go Viral?

Yes, guerrilla campaigns are often designed to generate buzz and inspire social sharing. Their creativity and surprise elements can capture significant attention both offline and online, potentially going viral on social media platforms.

It is wonderful to work with people that we can trust

We have loved working with Priority Outdoor! It has been extremely straight forward and enjoyable. It is wonderful to work with people that we can trust and who eagerly put our interests first. It’s been a very good and encouraging experience.

We have been really impressed with the support

We have worked with Priority Outdoors for Radio Campaigns and using 6 sheets. We have been really impressed with the support, quick turn around and outcome of both, and looking to use Priority Outdoors more throughout the next year.

Great service, would 100% recommend.

Fantastic communication, very helpful and friendly and very reasonable pricing. Great service, would 100% recommend.

We highly recommend Priority Outdoor

We recently worked with Sue and the team at Priority Outdoor and the experience was excellent. We had our artwork printed on billboards and petrol nozzles and the results were outstanding. The quality of the prints exceeded our expectations, and the service was professional and efficient from start to finish. We highly recommend Priority Outdoor for all your advertising needs!

    Take a look at our latest Campaigns

      It is wonderful to work with people that we can trust

      We have loved working with Priority Outdoor! It has been extremely straight forward and enjoyable. It is wonderful to work with people that we can trust and who eagerly put our interests first. It’s been a very good and encouraging experience.

      We have been really impressed with the support

      We have worked with Priority Outdoors for Radio Campaigns and using 6 sheets. We have been really impressed with the support, quick turn around and outcome of both, and looking to use Priority Outdoors more throughout the next year.

      Great service, would 100% recommend.

      Fantastic communication, very helpful and friendly and very reasonable pricing. Great service, would 100% recommend.

      We highly recommend Priority Outdoor

      We recently worked with Sue and the team at Priority Outdoor and the experience was excellent. We had our artwork printed on billboards and petrol nozzles and the results were outstanding. The quality of the prints exceeded our expectations, and the service was professional and efficient from start to finish. We highly recommend Priority Outdoor for all your advertising needs!

      Take a look at our latest Campaigns