Airport
Advertising

An unavoidable distraction to a captive audience

Where brands truly take off

Advertising in UK airports is a powerful way to connect with millions of commuters, tourists, and leisure travellers from around the world. With airports serving as key transport hubs, brands have the opportunity to engage a diverse and high-value audience in a premium setting.

The UK airport advertising landscape offers a unique environment where brands can effectively reach passengers as they move through terminals, check-in areas, departure lounges, baggage claims, and arrival halls. With millions of travellers passing through each year, extended dwell times provide advertisers with the opportunity to deliver impactful, immersive campaigns in a captive and highly engaging space. From digital screens and large-format billboards to interactive brand activations, airport advertising allows for bold creative executions that leave a lasting impression.

Whether you’re targeting budget airline passengers or business-class executives, Priority Outdoor can help you craft a strategic campaign that reaches the right audience at the right time. With our expertise in airport media planning, we ensure your brand stands out in this high-traffic, high-impact advertising environment.

airport media

Digital Spectaculars

Large, elevated and impossible to miss Digital spectaculars offer advertisers great visibility in key footfall areas within most airports. These large LCD screens can be used to deliver your messages in areas of the airport which are densely populated throughout the day.

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Baggage Claim

Airport baggage claim areas are one of the airports' busiest areas and an area that experiences extended dwell times allowing advertisers to communicate with any target audience.

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Dioramas

Large, eye-catching and situated in key areas such intersections, general access areas and escalators, Dioramas connect your airport advertising message with those who are moving through the airport.

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Spectaculars

The classic airport advertising formats both mini and traditional spectaculars are typically used in areas such as concourses, arrival areas, and anywhere else passengers will be spending time.

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Business Lounges

These exclusive spaces are ideal for business travellers seeking a productive atmosphere or a relaxing retreat from the bustling airport. Advertisers can leverage the unique environment of business lounges to reach a highly targeted and affluent audience, making it an excellent opportunity to showcase high-end products and services.

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Airport Transport

Like its public counterpart, airport transport systems offer advertisers a variety of creative formats aimed at capitalising on the extended dwell time experienced by passengers.

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Security Check Bins

Security trays are the one item every airplane passenger has to pass through and gives advertisers a great opportunity to catch their eye? By placing your brand product or message in the bottom of the security tray bins, you can achieve 100% visibility among departing passengers.

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Digital Spectaculars

Large, elevated and impossible to miss Digital spectaculars offer advertisers great visibility in key footfall areas within most airports. These large LCD screens can be used to deliver impactful messages in areas of the airport which are densely populated throughout the day.

more info

Baggage Claim

Airport baggage claim areas are one of the airports busiest areas and an area that experiences extended dwell times giving advertisers the opportunity to communicate with a target audience.

more info

Dioramas

Large, eye-catching and situated in key areas such intersections, general access areas and escalators, Dioramas connect your airport advertising message with those who are moving through the airport.

more info

Spectaculars

The classic airport advertising formats both mini and traditional spectaculars are typically used in areas such as concourses, arrival areas, and anywhere else passengers will be spending time.

more info

Business Lounges

Airport lounges are reserved for frequent flyers such as business executives and luxury travellers giving advertisers access to a lucrative audience in a calm and prestigious environment.

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Airport Transport

Like its public counter part airport transport systems offers advertisers a variety of creative formats aimed at capitalising on the extended dwell time experienced by passengers.

more info

why airport advertising

High Impact

The airport is a positive, exciting place where your audience is receptive and engaging giving advertisers the opportunity to be part of the experience whether utilising experiential marketing, large eye-catching grabbing digital billboards or even terminal saturation.

Captive Audience

Airports offer advertisers a captive setting where the audience is receptive for long periods of time giving brands a chance to tell a story that they would otherwise not have enough time for.

Targeting

You can advertise your brand in one specific airport location, or build a campaign to create multiple messaging opportunities in a number of sites throughout the airport from baggage claim to executive suites.

Visibility

60% of executives believe the airport is the best place to advertise B2B brands.

Audience

71% of luxury jet setters expect to see brands advertised at the airport.

Exposure

Passengers have an average of 90% ad awareness whilst at the airport.

Engaging

80% of frequent flyers notice advertising with 42% taking action such as visiting a website or store.

Dwell Times

74% of frequent flyers arrive at the airport over an hour before boarding time.

Frequently Asked Questions

How much is it to advertise In UK Airports

This is always the most asked question and often the hardest to answer as it depends on so many variables such as the airport, time of year, location(s), duration and the formats used.

What are the most Popular formats in airport advertising

Again this depends on so many factors especially when considering audience and budget but the most utilised format is the Digital Spectaculars and Digital 6s as they are, situated throughout most airport business & VIP lounges as well as key areas that offer amazing coverage and are suitable for both small and large campaigns.

What is the audience for Airports?

Advertising in UK airports presents a compelling opportunity to reach a diverse and captive audience. With millions of passengers passing through UK airports annually, your message has the potential to resonate with a vast and varied demographic. Whether targeting business travellers jetting off to meetings, families embarking on holiday adventures, or international visitors exploring the UK, your advertisement can make a significant impact.

Statistics reveal that UK airports are bustling hubs of activity, with a steady flow of passengers representing various demographics. From frequent flyers to first-time travellers, your advertisement has the potential to capture the attention of millions. With strategic placement and compelling messaging, your brand can leave a lasting impression on travellers from around the world. Don’t miss out on the opportunity to showcase your products or services to a captive audience—advertise in UK airports and elevate your brand visibility to new heights.

Do you cover all UK airports?

Yes, we do. As an independent agency, we can provide you with a full range of options across all UK airports and advise you so your campaign can achieve the desired outcome.

Popular UK Airports

Heathrow Airport

Advertising at Heathrow Airport presents an unparalleled opportunity to engage with a vast and diverse audience, with over 80 million passengers passing through its terminals annually.

Manchester Airport

Advertising at Manchester Airport offers a great opportunity to reach a diverse and affluent audience of over 23 million passengers.

Gatwick Airport

London Gatwick presents exciting opportunities for advertising and sponsorship throughout the airport terminals and online. We can also provide expert guidance on crafting effective campaigns, utilising the complete spectrum of airport advertising options.