Airport
Advertising

An unavoidable distraction to a captive audience

Where brands truly take off

Advertising in UK airports is a great way to reach millions of commuters, tourists and leisure travellers from all over the world.

The airport advertising environment in the UK is one in which your audience can be targeted & reached as millions pass through them each year. This huge audience and extended dwell time give advertisers the time and creative freedom with their campaigns in a captive and engaging environment.

Whether it be low-cost airline users or business-class executives Priority Outdoor can help you plan an effective campaign that will reach the right audience.

High Impact

The airport is a positive, exciting place where your audience is receptive and engaging giving advertisers the opportunity to be part of the experience whether utilising experiential marketing, large eye-catching grabbing digital billboards or even terminal saturation.

Captive Audience

Airports offer advertisers a captive setting where the audience is receptive for long periods of time giving brands a chance to tell a story that they would otherwise not have enough time for. 

Targeting

You can advertise your brand in one specific airport location, or build a campaign to create multiple messaging opportunities in a number of sites throughout the airport from baggage claim to executive suites.

why airport advertising

Visibility

60% of executives believe the airport is the best place to advertise B2B brands.

Audience

71% of luxury jet setters expect to see brands advertised at the airport.

Exposure

Passengers have an average of 90% ad awareness whilst at the airport.

Engaging

80% of frequent flyers notice advertising with 42% taking action such as visiting a website or store.

Dwell Times

74% of frequent flyers arrive at the airport over an hour before boarding time.

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Contact

    We are pleased to have manytrusted partners.

    airport media

    Digital Spectaculars

    Large, elevated and impossible to miss Digital spectaculars offer advertisers great visibility in key footfall areas within most airports. These large LCD screens can be used to deliver your messages in areas of the airport which are densely populated throughout the day.

    Baggage Claim

    Airport baggage claim areas are one of the airports' busiest areas and an area that experiences extended dwell times allowing advertisers to communicate with any target audience.

    Dioramas

    Large, eye-catching and situated in key areas such intersections, general access areas and escalators, Dioramas connect your airport advertising message with those who are moving through the airport.

    Spectaculars

    The classic airport advertising formats both mini and traditional spectaculars are typically used in areas such as concourses, arrival areas, and anywhere else passengers will be spending time.

    Business Lounges

    The classic airport advertising formats both mini and traditional spectaculars are typically used in areas such as concourses, arrival areas, and anywhere else passengers will be spending large amounts of time.

    Airport Transport

    Like its public counterpart, airport transport systems offer advertisers a variety of creative formats aimed at capitalising on the extended dwell time experienced by passengers.

    Security Check Bins

    Security trays are the one item every airplane passenger has to pass through and gives advertisers a great opportunity to catch their eye? By placing your brand product or message in the bottom of the security tray bins, you can achieve 100% visibility among departing passengers.

    Digital Spectaculars

    Large, elevated and impossible to miss Digital spectaculars offer advertisers great visibility in key footfall areas within most airports. These large LCD screens can be used to deliver impactful messages in areas of the airport which are densely populated throughout the day.

    Baggage Claim

    Airport baggage claim areas are one of the airports busiest areas and an area that experiences extended dwell times giving advertisers the opportunity to communicate with a target audience.

    Dioramas

    Large, eye-catching and situated in key areas such intersections, general access areas and escalators, Dioramas connect your airport advertising message with those who are moving through the airport.

    Spectaculars

    The classic airport advertising formats both mini and traditional spectaculars are typically used in areas such as concourses, arrival areas, and anywhere else passengers will be spending time.

    Business Lounges

    Airport lounges are reserved for frequent flyers such as business executives and luxury travellers giving advertisers access to a lucrative audience in a calm and prestigious environment.

    Airport Transport

    Like its public counter part airport transport systems offers advertisers a variety of creative formats aimed at capitalising on the extended dwell time experienced by passengers.

    Security Check Bins

    Security trays are the one item every airplane passenger has to pass through and gives advertisers a great opportunity to catch their eye? By placing your brand product or message in the bottom of the security tray bins, you can achieve 100% visibility among departing passengers.

    Frequently Asked Questions

    How much is it to advertise In UK Airports

    This is always the most asked question and often the hardest to answer as it depends on so many variables such as the airport, time of year, location(s), duration and the formats used.

    What are the most Popular formats in airport advertising

    Again this depends on so many factors especially when considering audience and budget but the most utilised format is the Digital Spectaculars and Digital 6s as they are, situated throughout most airport business & VIP lounges as well as key areas that offer amazing coverage and are suitable for both small and large campaigns.

    What is the audience for Airports?

    Advertising in UK airports presents a compelling opportunity to reach a diverse and captive audience. With millions of passengers passing through UK airports annually, your message has the potential to resonate with a vast and varied demographic. Whether targeting business travellers jetting off to meetings, families embarking on holiday adventures, or international visitors exploring the UK, your advertisement can make a significant impact.

    Statistics reveal that UK airports are bustling hubs of activity, with a steady flow of passengers representing various demographics. From frequent flyers to first-time travellers, your advertisement has the potential to capture the attention of millions. With strategic placement and compelling messaging, your brand can leave a lasting impression on travellers from around the world. Don’t miss out on the opportunity to showcase your products or services to a captive audience—advertise in UK airports and elevate your brand visibility to new heights.

    Do you cover all UK airports?

    Yes, we do. As an independent agency, we can provide you with a full range of options across all UK airports and advise you so your campaign can achieve the desired outcome.

    To find out more please feel free to get in touch.

    Popular UK Airports

    Gatwick Airport

    London Gatwick presents exciting opportunities for advertising and sponsorship throughout the airport terminals and online. We can also provide expert guidance on crafting effective campaigns, utilising the complete spectrum of airport advertising options.