Go where they work. live & play.
As the number of people living in residential buildings increases and with over 35% of the UK workforce situated in office buildings, advertising in these highly receptive environments gives advertisers a great opportunity to reach a variety of demographic and audience profiles. From high-end, high-rise residential buildings to the largest office buildings in central London these intimate environments allow brands to place themselves into their audience’s local area and daily routine.
Here at priority, we will look at your campaign objectives and provide you with the best formats, locations and availability to get the most from your campaign.
why office & residential Buildings
Reach
Nearly 26% of people visited a store as a result of seeing an OOH ad
Visibility
83% of people admit remembering OOH ads
Audience
Over 5K residential buildings in the UK
Local
90 % People who see residential advertising will be locals & residents.
Recognition
Office workers account for 59.8 percent of the total workforce in 2020
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Frequently Asked Questions
How Much Does It Cost to Advertise on Building Screens?
Costs depend on location, screen size, duration of the campaign, and specific customisation needs. A tailored quote can be provided based on your campaign’s goals and target audience reach.
Where Are These Screens Located?
Screens can be found in various locations, including residential building lobbies, commercial reception areas, corridors, lifts, and retail areas within or near the property. This strategic positioning guarantees high visibility.
What Formats Are Available for Building Screen Advertising?
Options typically include digital screens ranging from small displays in elevators or lobbies to large-format video walls. Content can be customised and scheduled dynamically for maximum engagement and relevancy.
Who Can Be Targeted With This Type of Advertising?
Residential screens typically target urban dwellers, including young professionals, families, and affluent residents. Commercial building screens can reach office workers, business professionals, and corporate visitors.
What Types of Brands Benefit From Building Screen Advertising?
Retail, tech, luxury goods, local services, property developers, healthcare providers, and lifestyle brands often find this advertising medium highly beneficial due to its ability to target specific localised demographics.
