Transport
Advertising

You can’t understand a city without
using its public transportation system.

From busses and taxis to trains and trams, advertising on public transport and its supporting infrastructure is a great way to reach any target audience. Transit advertising provides advertisers with high visibility on a daily basis. Also, the nature of public transport means your audience may not necessarily be able to ignore your ads because it’s in their direct line of view. Ideal for SMEs it guarantees a varied audience by age and income.

Here at priority, we look at your campaign objectives and will recommend formats, locations and timing availability.

Niche targeting

Transit advertising is one of the best mediums of advertising when it comes to targeting the local consumer. Advertisers can select locations actively reaching out to people of a select demographic characteristic and background.

Big dwell times

Much of the publics time is spent OOH and on public transport. This is particularly the case in cities and urban areas where transport media can capitalize on captive audiences with long dwell times.
Transport advertising is not only viewed by transport users but also by large numbers of people as they go about their daily business.

Hard-working

Since the number of potential customers that transport advertising reaches is huge, the cost of advertising per consumer is very low. Thus, this form of advertising ends up being cost-effective and than many other forms of advertising.

why transport advertising

Reach

90% of people live within 5 minutes of a form of public transport

Visibility

Transport advertising can reach commuters from different age and income group

Audience

Transit ads make it possible to reach younger people in an unconventional way.

Exposure

It’s high frequency, meaning that consumers get significant exposure and traffic.

Recognition

7.9 million passenger journeys on public transport vehicles in 2019/20

Start Your Campaign Today

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    prioritise media

    Bus Advertising

    Utilise and advertise on a variety of media formats ranging from TSides, Super sides and full wraps to bus stops and station digital billboards.

    Rail Advertising

    Advertising across the Rail Network gives you big, hard hitting formats that connect with commuters. With stations in most villages, towns and cities you can build a campaign with reach and frequency quickly.

    Rail Advertising

    Advertising across the Rail Network gives you big, hard hitting formats that connect with commuters. With stations in most villages, towns and cities you can build a campaign with reach and frequency quickly.

    Taxi Advertising

    From Full Livery to Tip Seats inside the cab, it allows you to put your brand and message directly in front of urban ABC1 audience.

    Airport Advertising

    This huge audience and extended dwell time gives advertisers the time and creative freedom with their campaigns in a captive and engaging environment.

    Airport Advertising

    Same size as Streetliners, but this time only on double decker buses. This additional height of advert gives advertisers the visibility necessary in the busier towns and cities.

    Tram Advertising

    Trams are an effective way to reach out to people in urban areas. It offers high visibility and extended exposure time due to long city-wide routes.