Advertising at Westfield London and Westfield Stratford City offers a prime opportunity to reach a diverse and affluent audience due to high foot traffic and a prestigious environment. Delivering audiences from across the capital and affluent South-East, be where the crowds are and reach 1 million+ consumers each week with large, full-motion DOOH advertising screens, iconic banner sites, and experiential zones.
With strategically placed ads, brands can enhance visibility, influence purchase decisions, and elevate their image while benefiting from targeted marketing options tailored to specific audience segments. By associating with the upscale atmosphere of Westfield, advertisers can effectively showcase their products or services to a broad spectrum of consumers, driving brand awareness and engagement for maximum return on investment.
why Westfield
Visibility
56% of visitors make at least two trips a week to a Westfield shopping centre
Audience
The average consumer spends 70% of their time Out of Home.
Exposure
Both Westfield locations have a combined footfall of 87m (+5.7% YOY)
Engaging
Nearly 26% of customers have visited a website in response to an OOH advert
Efficient
A vehicle sells every 2 hours at a London Westfield
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Frequently Asked Questions
How Much is it to Advertise in Westfield Shopping Centres?
This is always the most asked question and often the hardest to answer as it depends on many variables such as time of year, location(s), duration and the formats used. Given the number of choices and variants within the Westfield advertising estate, we would recommend that you contact us so that we can give you an accurate quote for your specific needs.
What choice of formats are there at Westfield?
There is a huge choice of formats within the Westfield estate ranging from eye-level digital screens to the more dominating, high-impact large format options. There are also many more eye-catching formats you can include in your campaign so please contact us for more information.
What is the audience for Westfield Shopping centres?
The audience profile of Westfield shopping centres, including Westfield London is impressive in its scale and reach. With Westfield London boasting over 30 million annual visitors and Westfield Stratford City welcoming around 50 million visitors per year, these centres attract a substantial audience base. The demographic composition is broad, encompassing diverse segments such as affluent individuals, families, tourists, and local residents. With Westfield’s strategic locations in key urban areas and its comprehensive retail offerings, including hundreds of leading brands and a wide array of dining and entertainment options, it caters to a wide spectrum of consumer preferences and interests. Whether visitors are drawn to high-end luxury boutiques or seeking value-conscious shopping experiences, Westfield shopping centres provide a dynamic and engaging environment for advertisers.
Do you cover both Westfield Stratford City & Westfield London?
Yes, we do. We can help you plan campaigns for either or both locations and as an independent agency, we can even mix in other formats in proximity to both retail centres to boost any campaign.
